Mobile Acquisition Strategist
Vor 5 Tagen
At TN Switzerland, we're passionate about empowering mobile apps to reach their full potential. Our team of experts specializes in acquiring and scaling extraordinary apps to help them succeed in a competitive market.
Job DescriptionWe're seeking a highly skilled Mobile User Acquisition Manager to join our Growth Team. As a key member of our team, you'll take full ownership of user acquisition campaigns across various platforms, ensuring that we attract high-quality users at the lowest possible cost.
Your Responsibilities- Campaign Development: Plan, execute, and optimize mobile user acquisition campaigns across platforms such as Facebook, Google, TikTok, and Apple Store.
- Data Analysis: Dive into data using tools like SQL, MetaBase, and Excel to analyze performance and continuously optimize targeting, creatives, and bidding strategies.
- Cross-Functional Collaboration: Work closely with the Growth Team—including product managers, designers, and data scientists—to ensure acquisition strategies align with product growth goals.
- Experimentation and Testing: Conduct A/B testing on creatives, landing pages, and audience segments to drive improved performance across user acquisition channels.
To succeed in this role, you'll need:
- 2-3+ years of experience in mobile user acquisition, with proven success managing campaigns on platforms like Facebook, Google, TikTok, and Apple Store.
- Strong analytical skills, with experience in SQL, MetaBase, and Excel to derive insights and drive campaign performance.
- Deep knowledge of mobile marketing metrics: including Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
- Experience with mobile SDKs or attribution tools (e.g., Firebase, Adjust, Appsflyer) to track user behavior and optimize campaigns.
- A track record of cross-functional collaboration, partnering with marketing, product, design, and data teams to align strategies and deliver results.
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