Product Marketing Strategist

Vor 3 Tagen


Zürich, Zürich, Schweiz ANYbotics Vollzeit

ANYbotics is a pioneering tech company dedicated to revolutionizing mobile robotics across diverse industries. As our new Senior Product Marketing Manager, you will be at the forefront of innovation, leveraging in-depth insights into our cutting-edge pipeline to bring next-generation robotics solutions to market.

Key Responsibilities
  • Develop and execute go-to-market strategies that drive demand generation and lead acquisition with measurable business outcomes.
  • Lead product marketing initiatives across digital and offline channels, delivering full-funnel campaigns, content strategies, and sales enablement frameworks that drive conversions.
  • Redefine and implement effective sales enablement processes, empowering Sales and Client Success teams to communicate product value with precision and impact.
  • Collaborate closely with cross-functional teams to establish scalable workflows and tools enhancing collaboration and streamlining the delivery of messaging, assets, and campaigns.
  • Define KPIs and implement innovative tracking methods to measure marketing effectiveness and clarify marketing's role in sales attribution.
Your Profile
  • You possess extensive experience as a Product Marketing Manager or similar role in B2B tech industries, driving demand and lead generation with measurable business outcomes.
  • You excel at identifying, prioritizing, and translating buyer needs, market trends, and competitor insights into impactful messaging, value propositions, and customer journeys.
  • You have in-depth knowledge and a strong track record of leading product marketing initiatives, delivering full-funnel campaigns, content strategies, and sales enablement frameworks.
  • You thrive in fast-paced environments, balancing strategic vision with hands-on execution to manage complex projects and deliver results.
  • You are data-driven and skilled in tools like Salesforce, HubSpot, or Google Analytics, clarifying marketing's contribution to business growth.


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