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Senior BioPharma Marketing Specialist

vor 2 Monaten


Rolle VD, Waadt, Schweiz SOPHiA GENETICS Vollzeit
About SOPHiA GENETICS

We are a cloud-native software company and a leader in data-driven medicine. Our mission is to establish the practice of data-driven medicine as the standard of care and for life sciences research. We are dedicated to creating a smarter, more data-driven way to make decisions in health.

Job Summary

We are seeking a highly skilled BioPharma Marketing Lead to join our team. As a key member of our marketing team, you will be responsible for creating, owning, and implementing campaigns and marketing tactics to drive awareness, generate leads, and support the sales team.

Key Responsibilities
  • Develop and execute multi-channel campaigns to drive top-of-funnel activity and demand generation.
  • Work closely with content writers, creative designers, and digital marketing experts to ensure campaign tactics match market segment needs.
  • Collaborate with third-party vendors to ensure comprehensive coverage across relevant channels and targeted audiences.
  • Interact with Sales and Product Management to ensure continuous alignment with business strategy and deliver campaigns in a timely manner.
  • Track and measure ROI of commercial marketing campaigns, including creating performance dashboards with user engagement metrics across channels.
  • Build, maintain, and analyze digital advertising campaigns to ensure content reaches the right audiences within budget and timeline.
Requirements
  • 5+ years of integrated marketing experience in a healthcare-related sector (BioPharma, BioTech, CRO, Healthcare Agency).
  • Direct exposure feeding top-of-funnel activity and driving demand generation is critical.
  • Experience with defining marketing strategy and creating marketing campaigns and marketing plans required.
  • Extensive mastery of email marketing and marketing automation tools, Google Analytics, Google Ads, CRM platforms (especially Salesforce), Microsoft Office Suite, and project management platforms.
  • Fluent in English is a must. Any other language would be an asset.
  • Regulatory and Compliance awareness.
What We Offer
  • A fast-growing company with plenty of opportunity for personal growth and development.
  • A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning.
  • A flexible, friendly, and international working environment with a collaborative atmosphere.
  • An exciting company mission that brings together science and technology to directly impact the lives of patients with life-threatening illnesses.