Digital E-commerce Director

Vor 4 Tagen

PlanlesOuates, Genf, Schweiz Groupe L'OCCITANE Vollzeit

The Groupe L'OCCITANE is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. Our company operates in 90 countries worldwide, with 3,000 retail outlets, including over 1,300 of our own stores.

Our portfolio of premium beauty brands champions organic and natural ingredients, such as:

  • L'OCCITANE en Provence
  • Melvita
  • Erborian
  • L'OCCITANE au Brésil
  • LimeLife by Alcone
  • ELEMIS
  • Sol de Janeiro
  • Dr. Vranjes Firenze

We are committed to investing in communities, biodiversity, reducing waste and finding sustainable solutions to create a better and healthier planet. Our mission statement is: 'With empowerment we positively impact people and regenerate nature.'

L'OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. As an employee, you will contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees.

This role offers the opportunity to bring your creativity and expertise to a global stage, directly impacting our customers' journey and the future of beauty retail. You will work closely with cross-functional teams to deliver exceptional digital experiences.

Main Responsibilities:Website Management & Conversion Rate Optimization (CRO)
  1. Guide markets through website redesigns by providing a central Shopify theme, tailored tutorials, and recommended structures for engaging landing pages and enriched product pages.
  2. Share and implement innovative web features, monitor their performance, and ensure alignment with L'OCCITANE's brand identity.
  3. Perform UX/UI and content audits in top markets to unlock e-commerce growth opportunities.
  4. Partner with external agencies to coordinate web development projects and ensure the quality of new features through rigorous testing and validation.
  5. Foster a continuous learning environment by gathering and sharing local insights and success stories across regions.
Web Acquisition Coordination
  1. Conduct annual audits of Google Ads and Meta Business Suite accounts in key markets, providing actionable recommendations tailored to market needs.
  2. Assist local teams and briefing paid media agencies, defining digital media strategies that amplify brand goals, drive incremental e-commerce sales, and increasing brand awareness.
  3. Collaborate with internal teams to create and execute campaigns that bridge digital efforts with retail store traffic.
Digital Consulting & Internal Community Management
  1. Build close relationships with local digital managers to co-develop winning e-commerce strategies that resonate with market specifics.
  2. Create onboarding kits, host dynamic training sessions, and distribute monthly toolkits filled with actionable digital insights, content and campaign ideas.
  3. Animate and inspire a vibrant community of digital experts across distributor markets, ensuring L'OCCITANE's digital ecosystem thrives with collaboration and innovation.
  4. Keep internal knowledge platforms up-to-date with tutorials, best practices and success stories that empower local teams.
How You Can Fit:
  • Master's degree in digital marketing or equivalent;
  • Minimum 3 years of experience in digital marketing with hands-on exposure to e-commerce, web optimization and content management systems (CMS);
  • Proficient in English and Spanish, conversational level in French;
  • Experience in the cosmetics or retail sector is a distinct advantage;
  • Proficiency in CMS management, with Shopify experience as a plus;
  • Competence in key digital tools such as Google Analytics 4, Google Ads, Meta Business Suite, and Google Search Console;
  • Enthusiastic about digital marketing trends, innovations and strategies;
  • Highly adaptable, solution-oriented, and comfortable in a fast-paced, multicultural environment;
  • Excellent team player with strong interpersonal, influencing and communication skills, driven to educate and inspire others.
What We Offer:
  • Working for a unique company, strongly committed towards the planet and the people;
  • Working with passionate colleagues coming from all over the world;
  • A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast;
  • Monthly allocation & discount for store products;
  • 5 weeks annual leaves & 3 extra-days offered as public holidays;
  • Flexible and hybrid work arrangement;
  • Public transport allowance.

We offer a permanent contract with a starting date ASAP. Our location is Geneva (Plan-les-Ouates), Switzerland.

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