Global Brand Communications and Media Expert
Vor 2 Tagen
L'OCCITANE is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. With a presence in 90 countries worldwide and over 3,000 retail outlets, including more than 1,300 of its own stores, the company operates a portfolio of premium beauty brands that champion organic and natural ingredients.
The L'OCCITANE Group is committed to investing in communities, biodiversity, reducing waste, and finding sustainable solutions to create a better and healthier planet. Our mission statement is: 'With empowerment we positively impact people and regenerate nature.'
Job DescriptionWe are seeking a highly motivated Senior Global Brand Communications & Media Manager to join our Global Brand Communications Team. In this role, you will be responsible for developing and implementing brand strategies to enhance L'OCCITANE en Provence brand awareness and ensure consistency in brand messaging and visual identity across all worldwide channels.
This includes overseeing the creation of brand content, guidelines development, participation in the definition of the media and social media strategy, as well as coordination with various teams to ensure cohesive and effective communication.
Main Responsibilities- Brand Management (70%): Participate in the definition of the social media and influence strategy in line with the brand objectives, develop brand content, including key messages, brand stories, and visual assets for various platforms, create and implement brand guidelines to ensure consistency across all markets, platforms, and channels in brand key messages, tone of voice, and visual identity.
- Media Management (30%): Participate in the definition and deployment of the global media strategy ensuring brand consistency across channels in alignment with brand messaging and creative direction, collaborate with the Revenue Growth Management (RGM) team and local markets to align media strategies with global brand objectives, build and maintain relationships with key media contacts and stakeholders.
To be successful in this role, you will need:
- A Master's degree in Marketing, Communications, or a related field
- +7 years of experience in media and brand management
- Proven experience in developing and executing successful brand and media strategies
- Excellent understanding of various media channels, including social media and influence
- Fluent in English, conversational French is a strong asset
- Previous experience in the cosmetic sector is a plus
As a member of our team, you can expect:
- An attractive salary of around €80,000 per year
- A unique company culture centered around entrepreneurship, where everyone is expected to collaborate, experiment, and move fast
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