Customer Retention and Loyalty Strategist

vor 2 Wochen


Nyon, Waadt, Schweiz Webloyalty Sàrl Vollzeit
About the Role

As a Customer Retention and Loyalty Strategist at Webloyalty Sàrl, you will play a crucial role in developing and executing strategic initiatives that enhance customer retention, loyalty, and lifetime value across multiple channels in our subscription programmes.

You will report into the Director of Product and Lifecycle Marketing and oversee a team of four, including two direct reports, to implement effective retention and loyalty strategies that drive engagement and customer satisfaction.

Your key responsibilities will include team management and leadership, retention KPI management and strategy, personalization and marketing automation, retention initiatives and multivariate testing, project management, communication and documentation, and stakeholder collaboration.

Key ResponsibilitiesTeam Management and Leadership
  • Manage and mentor a team of four, including two direct reports, by providing guidance, support, and feedback to help each team member succeed in their roles.
  • Set clear performance objectives and conduct regular check-ins, reviews, and assessments to ensure team goals align with retention targets and business objectives.
Retention KPI Management and Strategy
  • Establish and manage key performance indicators (KPIs) for customer retention, including churn rate, customer lifetime value (CLV), and engagement metrics.
  • Design, execute, and optimize retention campaigns from initial concept to final implementation, focusing on high-impact initiatives.
Salary Range

The estimated salary for this position is between 80,000 and 120,000 CHF per annum, depending on experience and qualifications.



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