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Global Marketing Lead

vor 1 Woche

Zürich, Zürich, Schweiz ANYbotics Vollzeit

We're looking for a highly motivated Senior Product Marketing Manager to join our dynamic team at ANYbotics, shaping the future of mobile robotics across diverse industries. As a critical member of our marketing team, you will be responsible for developing and executing go-to-market strategies that drive demand generation and lead acquisition with measurable business outcomes.

Main Responsibilities
  • Develop and execute go-to-market communication strategies, including value propositions, messaging, naming, and activation plans that position ANYbotics' products and features as industry-leading solutions.
  • Oversee research into buyer personas, market trends, competitor strategies, and emerging industry trends to refine how products are marketed and drive innovation in our marketing approach.
  • Lead product marketing initiatives across digital and offline channels, delivering full-funnel campaigns, content strategies, and sales enablement frameworks that drive conversions.
  • Collaborate closely with cross-functional teams to establish scalable workflows and tools enhancing collaboration and streamlining the delivery of messaging, assets, and campaigns.
Your Skills and Qualifications
  • You possess extensive experience as a Product Marketing Manager or similar role in B2B tech industries, driving demand and lead generation with measurable business outcomes.
  • You excel at identifying, prioritizing, and translating buyer needs, market trends, and competitor insights into impactful messaging, value propositions, and customer journeys.
  • You have in-depth knowledge and a strong track record of leading product marketing initiatives, delivering full-funnel campaigns, content strategies, and sales enablement frameworks.