Global Marketing Lead
Vor 4 Tagen
In this role, you will play a critical part in driving Zurich Instruments' brand recognition and growth.
Job DescriptionAs the Head of Marketing & Communications, you will be responsible for developing and executing a global marketing strategy that aligns with our company's vision and goals.
Key Responsibilities- Lead a team of marketing professionals, fostering a culture of growth, collaboration, and excellence;
- Define and implement the marketing strategy and yearly plan, ensuring alignment with our long-term vision and growth objectives;
- Collaborate with Product Managers and Application Experts to drive content marketing and position the company as a thought leader;
- Oversight of consistent, high-quality multilingual communication across all target channels for effective lead generation;
- Develop and enhance website communication, corporate identity (CI), corporate design (CD), and employer branding to attract top talent through strategic marketing initiatives;
- Drive marketing innovation by implementing data-driven strategies, optimizing marketing automation, and enhancing campaign performance tracking.
- An inspirational leader with 5+ years of international marketing leadership experience in high-tech markets;
- A technical background in physics or electrical engineering is advantageous;
- Passionate about marketing, people development, collaborative leadership, and coaching;
- Hands-on experience in marketing automation, SEO, SEA, Google Analytics, website management, content marketing, digital campaigns, CI/CD, event management, and social media;
- Excellent communicator with outstanding organizational, planning, and stakeholder management skills.
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