Marketing Strategist with Expertise in Digital Solutions

vor 4 Wochen

Lugano, Tessin, Schweiz Randstad Vollzeit
Job Description:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Randstad. As a key player in our marketing department, you will be responsible for developing and implementing effective marketing strategies that drive business growth.

About the Role:
This is a full-time opportunity that offers a competitive salary of $80,000 - $110,000 per annum, depending on experience. You will be working in a fast-paced environment with a dynamic team of professionals who share your passion for digital marketing.

Responsibilities:
  • Develop and execute impactful email marketing campaigns that target both B2B and B2C audiences.
  • Utilize segmentation, HTML, and marketing automation to create targeted communication channels.
  • Design and create engaging content for website, social media, and other digital platforms.
  • Manage social media campaigns, including meta platforms, to foster community engagement.
  • Develop and maintain reporting dashboards to drive informed marketing decisions.

Requirements:
To succeed in this role, you will need:
  • Proven experience in B2B and B2C marketing.
  • A French mother tongue and English proficiency.
  • Expertise in designing and executing email marketing campaigns, including segmentation and marketing automation.
  • Website management experience, particularly with CMS like WordPress.
  • Ability to demonstrate highly effective social media marketing skills, with a focus on meta platforms.
  • Proficient in content production for digital and print mediums.

What We Offer:
In addition to a competitive salary, we offer a range of benefits, including flexible working hours, a dynamic work environment, and opportunities for professional growth and development.

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