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Lead Data Scientist for Marketing
vor 1 Woche
KAYAK is a leader in the travel industry, operating a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. We're a company that values innovation and empowerment, where every employee has the opportunity to make their mark.
As a Senior Data Scientist on our team, you will play a crucial role in driving business growth through data-driven decision making. Your key responsibilities will include managing end-to-end experimentation from formulating hypotheses to implementing and analyzing experiment results.
You will support initiatives towards building a robust framework for efficiently creating and evaluating creative, bidding, and landing page experiments. Additionally, you will develop new models and advanced analytics techniques to measure and optimize marketing spend in a robust manner.
Requirements:
- Advanced degree (Masters, PhD) in Data Science, Statistics or a related field.
- Extensive experience with data manipulation and extraction using relational databases (SQL).
- Ability to write high quality, scalable, maintainable code (Python, R).
- Strong story-telling and presentation skills to communicate in the language of business partners, mostly within Marketing.
- Strong foundation in experimentation methods and causal inference techniques.
- Experience in marketing science measurement methodologies like Causal impact, geo-lift on Google, and Marketing mix models.
- Proactive work style, needing minimal guidance and demonstrating good judgment.
- Keen sense of success criteria and demonstrates success through end-to-end QA, adhering to strong testing and validation principles.
- Passionate about large data sets in marketing, finance, and economics; skilled in paid marketing data, time-series analysis, econometrics, and regression models.
