Market Leader

Vor 7 Tagen


Zürich, Zürich, Schweiz On Vollzeit
About This Role

This is an exciting opportunity to join our product strategy team as a Brand Development Specialist. You will play a critical role in shaping the development of key footwear franchises within ON's Movement category, working closely with stakeholders to ensure sustainable franchise management and a long-term product lifecycle.

Key Responsibilities
  • Develop and implement a strategic plan to position and grow the product brand over the mid-term, leveraging market insights and consumer understanding
  • Own the distribution and segmentation strategy globally, working closely with cross-functional teams to drive business results
  • Oversee core campaigns driving the product franchise forward globally, leveraging data-driven decision-making and collaboration with key stakeholders
  • Partner with the product team to manage the product tree, ensuring efficiency and a sustainable product lifecycle
  • Build the brand personality regionally, driving organizational understanding of the brand persona and fostering brand awareness and adoption
  • Manage the business plan to progress and build new franchise iterations for seasons to come, leveraging market trends and consumer behavior
  • Develop the product business with strategic audience acquisition campaigns, targeting key markets and demographics
  • Partner with selected Key Accounts to drive volume and vision in the right direction, fostering strong relationships and collaborations


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