Web Optimization Specialist

Vor 2 Tagen

PlanlesOuates, Genf, Schweiz L'OCCITANE INTERNATIONAL Vollzeit

L'OCCITANE INTERNATIONAL is a certified B Corp, strongly committed towards the planet and the people. Our nature-positive vision and entrepreneurial ethos drive us to invest in communities, biodiversity, reduce waste, and find sustainable solutions for a better and healthier planet.

About the Role

This role is part of our Export Digital Squad, responsible for elevating our e-commerce presence across EMEA and LATAM (40 websites) while embodying our commitment to innovation, sustainability, and customer-centric excellence.

You will collaborate closely with cross-functional teams Trade Marketing, Retail Training, Sales, Global IT and Digital teams uniting efforts to deliver exceptional digital experiences.

Main Responsibilities
  1. Website Management & Conversion Rate Optimization (CRO)
  • Empower Local Teams: Guide markets through website redesigns by providing a central Shopify theme, tailored tutorials, and recommended structures for engaging landing pages and enriched product pages.
  • Innovate & Optimize: Share and implement innovative web features, monitor their performance, and ensure alignment with our brand identity.
  • Drive Growth: Perform UX/UI and content audits in top markets to unlock e-commerce growth opportunities.
  • Web Developments Project Management: Partner with external agencies to coordinate web development projects and ensure the quality of new features through rigorous testing and validation.
  • Best Practices: Foster a continuous learning environment by gathering and sharing local insights and success stories across regions.
Web Acquisition Coordination
  • Audits & Insights: Working with Export acquisition leader, conduct annual audits of Google Ads and Meta Business Suite accounts in key markets, providing actionable recommendations tailored to market needs.
  • Strategic Support: Assist local teams and briefing paid media agencies, defining digital media strategies that amplify brand goals, drive incremental e-commerce sales, and increasing brand awareness.
  • Innovation: Collaborate with internal teams to create and execute campaigns that bridge digital efforts with retail store traffic.
Digital Consulting & Internal Community Management
  • Digital Follow-up: Build close relationships with local digital managers to co-develop winning e-commerce strategies that resonate with market specifics.
  • Knowledge Sharing: Create onboarding kits, host dynamic training sessions, and distribute monthly toolkits filled with actionable digital insights, content and campaign ideas.
  • Community Engagement: Animate and inspire a vibrant community of digital experts across distributor markets, ensuring our digital ecosystem thrives with collaboration and innovation.
  • Resource Hub: Keep internal knowledge platforms up-to-date with tutorials, best practices and success stories that empower local teams.

We offer a permanent contract with a starting date ASAP and a location in Geneva, Switzerland. You will enjoy a public transport allowance, monthly allocation & discount for store products, 5 weeks annual leaves & 3 extra-days offered as public holidays, and a flexible and hybrid work arrangement.

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