Digital Marketing Project Lead

Vor 2 Tagen


PlanlesOuates, Genf, Schweiz L'OCCITANE INTERNATIONAL Vollzeit

L'OCCITANE INTERNATIONAL is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. We operate in 90 countries worldwide and have 3,000 retail outlets, including over 1,300 of our own stores.

Our portfolio includes L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze. Our nature-positive vision and entrepreneurial ethos drive us to invest in communities, biodiversity, reduce waste, and find sustainable solutions for a better and healthier planet.

We are committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labor protection. All employees must implement the company's mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job.

About the Role

This role is part of our Export Digital Squad, responsible for elevating our e-commerce presence across EMEA and LATAM (40 websites) while embodying our commitment to innovation, sustainability, and customer-centric excellence.

You will collaborate closely with cross-functional teams Trade Marketing, Retail Training, Sales, Global IT and Digital teams uniting efforts to deliver exceptional digital experiences.

Main Responsibilities
  1. Website Management & Conversion Rate Optimization (CRO)
  • Empower Local Teams: Guide markets through website redesigns by providing a central Shopify theme, tailored tutorials, and recommended structures for engaging landing pages and enriched product pages.
  • Innovate & Optimize: Share and implement innovative web features, monitor their performance, and ensure alignment with our brand identity.
  • Drive Growth: Perform UX/UI and content audits in top markets to unlock e-commerce growth opportunities.
  • Web Developments Project Management: Partner with external agencies to coordinate web development projects and ensure the quality of new features through rigorous testing and validation.
  • Best Practices: Foster a continuous learning environment by gathering and sharing local insights and success stories across regions.
Web Acquisition Coordination
  • Audits & Insights: Working with Export acquisition leader, conduct annual audits of Google Ads and Meta Business Suite accounts in key markets, providing actionable recommendations tailored to market needs.
  • Strategic Support: Assist local teams and briefing paid media agencies, defining digital media strategies that amplify brand goals, drive incremental e-commerce sales, and increasing brand awareness.
  • Innovation: Collaborate with internal teams to create and execute campaigns that bridge digital efforts with retail store traffic.
Digital Consulting & Internal Community Management
  • Digital Follow-up: Build close relationships with local digital managers to co-develop winning e-commerce strategies that resonate with market specifics.
  • Knowledge Sharing: Create onboarding kits, host dynamic training sessions, and distribute monthly toolkits filled with actionable digital insights, content and campaign ideas.
  • Community Engagement: Animate and inspire a vibrant community of digital experts across distributor markets, ensuring our digital ecosystem thrives with collaboration and innovation.
  • Resource Hub: Keep internal knowledge platforms up-to-date with tutorials, best practices and success stories that empower local teams.


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