Social Media Coordinator

vor 1 Monat


Genf, Genf, Schweiz MSC CRUISES Vollzeit

Job Purpose

The Social Media Coordinator will support the MSC Cruises' Social Media Team in implementing the company's social media strategy and activities. This role involves creatively and operationally providing the necessary resources to execute tasks on time and at the highest standard.

Key Responsibilities


• Publishing: Assist in the management of publishing and sharing of content across corporate platforms and moderating user-generated content (UGC) across the social ecosystem.


• Community Management: Engage with consumers across MSC Cruises' social media touchpoints, driving engagements, brand love, and advocacy.


• Influencer Engagement: Liaise and support in all influencer and content creator workstream activities, from review and sourcing to final briefing.


• Reporting and Analysis: Support team members in sourcing social channels performance data, evaluating KPIs for creative analysis and insight development.


• Cross-function Collaboration: Work with other departments (CRM, Brand, Digital, Comms) in developing the master editorial plan for distribution to local markets around the world.


• All-round Support: Provide operational help on special projects and other basic operations to the wider social media team.

Requirements


• Fluent in English - strong verbal and written communication skills.


• Studying a degree preferably in Communications, Marketing, Business, New Media, or Public Relations.


• Mandatory agreement is needed.


• Proficient with Microsoft Office tools (Word, PowerPoint, and Excel).


• Tactical knowledge of social media (Facebook, TikTok, YouTube, and Instagram) - including native dashboard insights and publishing functionalities.


• Intellectual curiosity combined with a creative mindset, with a curiosity for understanding emerging trends in the social media space.


• Immediate availability is a strong plus.


• EXTRA: Knowledge of social analytics tools e.g. Emplifi, Social Blade, Google Analytics

VISA Requirements (if any)

EU Passport or Right to work in Switzerland.



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