Lead Generation and Digital Marketing Strategist

Vor 5 Tagen


Home Office Switzerland Hamilton Bonaduz AG Vollzeit
About Hamilton Bonaduz AG

Hamilton Bonaduz AG is a pioneer in the fields of ventilators, automated pipetting, sample management, and process sensors.

Salary

The estimated salary for this position is around 80,000 CHF per year.

Job Description

As a Digital Marketing Specialist, you will be responsible for leading digital lead generation efforts across SEO, Google Ads, LinkedIn, and CRM platforms to attract high-quality leads and enhance conversion rates. You will oversee content updates, optimization, and new page development within our CMS, ensuring alignment with digital campaigns and SEO best practices.

  • Create and implement digital marketing strategies to drive business growth and increase revenue.
  • Develop and execute lead generation plans, including SEO, Google Ads, and LinkedIn Campaigns.
  • Manage and optimize website content, ensuring alignment with digital campaigns and SEO best practices.
Required Skills and Qualifications

To succeed in this role, you will need:

  • A Master's degree in Digital Marketing, Business, Data Science, or a related field.
  • A minimum of 5 years of experience in digital marketing, with a strong focus on lead generation, CRM management, and digital campaign optimization.
  • Proven experience managing website content within a CMS, specifically Craft CMS, and ensuring content aligns with digital strategies and SEO best practices.
  • Hands-on experience with digital advertising platforms (e.g., Google Ads, LinkedIn Campaign Manager) and managing relationships with external agencies.
  • Proficiency in integrating and managing CRM systems, particularly HubSpot and Microsoft Dynamics, and designing automation workflows.
Benefits

We offer a motivating working environment, modern working conditions, and various leisure activities. Our interactions at eye level encourage open communication and a pleasant working environment. We value your skills and foster innovative ideas. If you're interested, please apply online using the "Apply now" button.



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