Senior Paid Social Media Manager TeamUBS

vor 4 Wochen

Zürich, Zürich, Schweiz Publicis Media Vollzeit
Job Title: Senior Paid Social Media Manager TeamUBS

Publicis Groupe is seeking a highly experienced and enthusiastic Social Media Manager to join our UBS global communication team based in Zurich.

Job Description:

We are looking for a qualified and passionate social media expert with a deep understanding of the power and opportunities within the social media channel. The ideal candidate will have more than 4 years of experience in social media advertising and a proven track record of delivering exceptional results.

Key Responsibilities:
  • Manage Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and other paid social media offerings and opportunities across all ad units for all global social media activity.
  • Optimize and execute methodologies against paid social plans utilizing native platforms, third-party tools, and internal tools to deliver efficient and profitable Paid Social campaigns.
  • Lead data-driven media solutions for best-in-class targeting and optimization practice.
  • Maintain a data-first approach through continual experimentation and optimization to meet and exceed company goals.
  • Work closely with strategy and insights teams to constantly apply data-driven insights to activity to push brand work forward.
  • Collaborate closely with content and creative teams to ensure social content is best-in-class and appropriately adapted to specific social media channels.
  • Oversee partnerships and liaison with social platforms and partners.
  • Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.
  • Manage all reporting and analysis for social media activity, including presenting key social insights and activity to clients.
  • Act as a market leader expert on all social media activity, including but not limited to social media trends, digital trends, best-in-class social campaigns, creative, media, and targeting activity.
  • Build media plans – budget distribution, market split, creative formats.
Qualifications:
  • Degree in Marketing, Media, or Communications.
  • Proven work experience as a Social Media Advertising manager with demonstrated success.
  • Meta certified with experience using Facebook Marketing Partners.
  • Experience and knowledge in other social media channels, including but not limited to Twitter, Instagram, LinkedIn, Pinterest, and YouTube.
  • Analytic, listening, and forecasting skills with the ability to interpret and apply insights.
  • Technical knowledge of tracking (UTMs, Pixels, etc.), tooling, experiment implementation, etc.
  • High attention to detail and ability to multi-task.
  • Ability to work independently yet collaboratively across a matrix-type structure.
  • Strong client and problem-solving focus with a growth mind-set.
  • Strong communication and presentation skills.
  • Understands the relationship between the marketing and sales funnel and offline conversions.
  • Actively maintains a high level of understanding for an evolving social environment.
  • Fluency in English – knowledge of German is a bonus.
What We Offer:

We offer a chance to actively shape, change, and move our agency in Zurich. You will become part of a global agency network and have the opportunity to work anywhere in the world for up to 6 weeks a year. You will also have the opportunity to work for a leading global brand on a variety of exciting communication projects in a modern and international working environment. We offer individually tailored development programs and a comprehensive training offer from the Publicis Group network. We value diversity and promote a corporate culture that sees, respects, and values all our employees in their individuality.

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