Senior Paid Social Media Director

vor 2 Wochen

Zürich, Zürich, Schweiz Publicis Media Vollzeit
Job Title: Senior Paid Social Media Director

We are seeking a highly experienced Senior Paid Social Media Director to lead our team in delivering exceptional paid social media activity for our client UBS.

  • Key Responsibilities:
    • Manage Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and other paid social media offerings and opportunities, across all ad units for all global social media activity.
    • Optimize and execute methodologies against paid social plans utilizing native platforms, third-party and internal tools, as required to deliver efficient and profitable Paid Social campaigns.
    • Lead data-driven media solutions for best-in-class targeting and optimization practices.
    • Maintain a data-first approach through continual experimentation and optimization to meet and exceed company goals.
    • Work closely with strategy and insights teams to constantly apply data-driven insights to activity to push brand work forward.
    • Collaborate closely with content and creative teams to ensure social content is best-in-class and appropriately adapted to specific social media channels.
    • Oversee partnerships and liaise with social platforms and partners.
    • Coordinate with Marketing, PR and Communications teams to ensure brand consistency.
    • Manage all reporting and analysis for social media activity, including presenting key social insights and activity to clients.
    • Act as a market leader expert on all social media activity, including but not limited to social media trends, digital trends, best-in-class social campaigns, creative, media, and targeting activity.
    • Build media plans – budget distribution, market split, creative formats.
Requirements:
  • Degree in Marketing, Media or Communications
  • Proven work experience as a Social Media Advertising manager with demonstrated success
  • Meta-certified with experience using Facebook Marketing Partners
  • Experience and knowledge in other social media channels, including but not limited to Twitter, Instagram, LinkedIn, Pinterest, and YouTube
  • Analytic, listening, and forecasting skills with the ability to interpret and apply insights
  • Technical knowledge of tracking (UTMs, Pixels, etc.), tooling, experiment implementation, etc.
  • High attention to detail and ability to multi-task
  • Ability to work independently yet collaboratively across a matrix-type structure
  • Strong client and problem-solving focus with a growth mindset
  • Strong communication and presentation skills
  • Understands the relationship between the marketing and sales funnel and offline conversions
  • Actively maintains a high level of understanding for an evolving social environment
  • Fluency in English; knowledge of German is a bonus

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