Senior Search Marketing Manager

vor 4 Wochen


Zürich, Zürich, Schweiz Publicis Media Vollzeit
Job Description

We are seeking a highly skilled Search Marketing Manager to join our team at Publicis Media in Zurich. As a key member of our global communication team, you will be responsible for delivering outstanding results for our client UBS.

Key Responsibilities:
  • Develop and manage paid search strategies, including keyword lists and text ads, to optimize campaign performance.
  • Lead and manage all paid search activity across international markets, ensuring alignment with global SEM objectives.
  • Collaborate with performance and strategy teams to integrate knowledge into retargeting and audience-based targeting opportunities.
  • Manage all reporting, including regularly presenting key results to clients, and maintain a data-first approach through continual experimentation and optimization.
  • Stay up-to-date with current developments and social/digital media trends, and maintain a strong understanding of search marketing tools and platforms.
Requirements:
  • 3+ years of experience in paid search marketing with a proven track record.
  • Google certification in Search and Video.
  • Experience with YouTube and other platforms (Facebook, LinkedIn).
  • Sophisticated analytical and reporting skills, with strong ability to analyze and present key results.
  • Fluency in English, with knowledge of German and Italian a plus.
What We Offer:
  • The opportunity to shape and change our agency in Zurich.
  • The chance to work on a variety of exciting communication projects for a leading global brand.
  • A modern and international working environment in the heart of Lake Zurich.
  • Individually tailored development programs and a comprehensive training offer from the Publicis Group network.


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