Strategic Planning and Research Associate Director

vor 2 Monaten


Genf, Genf, Schweiz DIGITAL LUXURY GROUP, DLG SA Vollzeit
About the Role

We are seeking a highly skilled Strategic Planning and Research Associate Director to join our team at Digital Luxury Group, DLG SA. As a key member of our team, you will be responsible for developing and implementing comprehensive strategies that drive business growth and success.

Key Responsibilities
  • Sophisticated Audience Analysis
    • Identify and analyze audience segments and create personas
    • Conduct market research, both quantitative and qualitative
    • Analyze consumer behavior and create customer journey maps
  • Brand & Communications
    • Develop and implement comprehensive communications strategies that align with our clients' luxury ethos
    • Create briefs and lay the foundation for brand positioning mandates
    • Work on new business development and pitches
    • Enrich account briefs with valuable insights and fuel the creative team
    • Leverage data and trends knowledge to challenge strategies and optimize digital channel performance
    • Partner with the social media team to curate and implement innovative campaigns
  • Competitive Intelligence
    • Guide the product development and contribute to the roadmap of our proprietary Luxury Innovation Tracker tool
    • Identify trends and innovation spotting
    • Produce insights and promote the luxury innovation tracker to prospects and clients
Requirements
  • 8+ years of experience in a strategic planning or similar role
  • Expertise in luxury marketing, particularly in the watches and jewelry industry
  • Strong understanding of sophisticated audiences (HNWI/UHNWI)
  • Experience with creative campaign development and market research
  • Strong communication and presentation skills in English and French
About Us

Digital Luxury Group, DLG SA is a leading luxury marketing agency that empowers luxury brands in their international development. We offer a dynamic and innovative work environment that values efficiency, trust, innovation, transparency, and a deep-seated culture of care. We are committed to recognizing and nurturing talent, ensuring that your journey with us is filled with opportunities for growth and career progression.



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