Strategic Planning and Research Associate Director
vor 2 Monaten
We are seeking a highly skilled Strategic Planning and Research Associate Director to join our team at Digital Luxury Group, DLG SA. As a key member of our team, you will be responsible for developing and implementing comprehensive strategies that drive business growth and success.
Key Responsibilities- Sophisticated Audience Analysis
- Identify and analyze audience segments and create personas
- Conduct market research, both quantitative and qualitative
- Analyze consumer behavior and create customer journey maps
- Brand & Communications
- Develop and implement comprehensive communications strategies that align with our clients' luxury ethos
- Create briefs and lay the foundation for brand positioning mandates
- Work on new business development and pitches
- Enrich account briefs with valuable insights and fuel the creative team
- Leverage data and trends knowledge to challenge strategies and optimize digital channel performance
- Partner with the social media team to curate and implement innovative campaigns
- Competitive Intelligence
- Guide the product development and contribute to the roadmap of our proprietary Luxury Innovation Tracker tool
- Identify trends and innovation spotting
- Produce insights and promote the luxury innovation tracker to prospects and clients
- 8+ years of experience in a strategic planning or similar role
- Expertise in luxury marketing, particularly in the watches and jewelry industry
- Strong understanding of sophisticated audiences (HNWI/UHNWI)
- Experience with creative campaign development and market research
- Strong communication and presentation skills in English and French
Digital Luxury Group, DLG SA is a leading luxury marketing agency that empowers luxury brands in their international development. We offer a dynamic and innovative work environment that values efficiency, trust, innovation, transparency, and a deep-seated culture of care. We are committed to recognizing and nurturing talent, ensuring that your journey with us is filled with opportunities for growth and career progression.
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Strategic Planning and Research Associate Director
vor 4 Wochen
Genf, Genf, Schweiz DIGITAL LUXURY GROUP, DLG SA Vollzeit{"title": "Strategic Planning and Research Associate Director", "description": "Job SummaryDLG is seeking a highly skilled Strategic Planning and Research Associate Director to join our team. As a pioneer in luxury marketing through the digital world, we empower luxury brands in their international development by combining strategy, full digital expertise,...
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Genf, Genf, Schweiz DIGITAL LUXURY GROUP, DLG SA VollzeitJoin Our Team as a Strategic Planning and Research Associate DirectorWe are seeking a highly skilled Strategic Planning and Research Associate Director to join our team at Digital Luxury Group, DLG SA. As a pioneer in luxury marketing through the digital world, we empower luxury brands in their international development by combining strategy, full digital...
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Strategic Planning and Research Associate Director
vor 2 Wochen
Genf, Genf, Schweiz DIGITAL LUXURY GROUP, DLG SA Vollzeit{"title": "Strategic Planning and Research Associate Director", "description": "Job SummaryDLG is seeking a highly skilled Strategic Planning and Research Associate Director to join our team. As a pioneer in luxury marketing through the digital world, we empower luxury brands in their international development by combining strategy, full digital expertise,...
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