Global Marketing Strategy Specialist

vor 9 Stunden


Genf, Genf, Schweiz Fonds des Nations Unies pour l'enfance (UNICEF) Vollzeit
Role Overview
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To support the Division of Private Fundraising and Partnerships (PFP) in maximizing UNICEF's private fundraising and advocacy globally, we seek a highly experienced Global Marketing Strategy Specialist. This role will integrate marketing best practices into Individual Giving, emphasizing audience centricity in key regions while also supporting additional markets. Responsibilities include providing tools, planning, and implementation support to enhance team capabilities in areas such as audience segmentation and donor journey strategy.

The successful candidate will work closely with markets to redefine fundraising approaches and develop effective marketing strategies. Key objectives include developing actionable plans for implementing the framework, collaborating with geographic squads to support marketing projects, and piloting the framework in key markets. Additionally, the consultant will lead segmentation upskilling, development, and implementation for key regions, taking business ownership for creating measurable success metrics and optimizing the project based on insights and lessons learned.

This is an exciting opportunity for a seasoned marketing professional to make a significant impact on UNICEF's global fundraising efforts.

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