Marketing Strategy Consultant
vor 1 Tag
Marketing Strategy Consultant (9 months, home-based, remotely), Individual Giving (IG), Division of Private Fundraising and Partnerships (PFP), Geneva
Job no: 578403
Contract type: Consultant
Duty Station: Geneva
Level: Consultancy
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
The Division of Private Fundraising and Partnerships (PFP) strives to achieve impactful results for children by maximizing UNICEF's private fundraising and advocacy globally. To fulfil this mission, PFP coordinates fundraising activities and private sector partnerships with offices across 50 countries.
The global team supportsand enable countries in fundraising while this role focuses on developing team capabilities and global strategies. Individual Giving is one of UNICEF’s most critical sources of revenue and the PFP Individual Giving team, which this role would be part of, focuses on supporting countries to grow their individual giving revenue. As part of this team, the Marketing Strategy Consultant will work closely with markets to redefine fundraising approaches and develop effective marketing strategies
How can you make a difference?
PURPOSE OF ASSIGNMENT:
This role integrates marketing best practices into Individual Giving, emphasizing audience centricity in 3 key regions: Virtual Hub, Finland, and Colombia, while also supporting additional markets (Columbia, Finland). Responsibilities include providing tools, planning, and implementation support, as well as enhancing team capabilities in areas such as audience segmentation and donor journey strategy. The role also involves collaborating with the Marketing Manager and Virtual Hub lead to implement elements of the Strategic Marketing Framework, transitioning the approach from sales orientation to marketing orientation. Support the review of the CRM strategy and supporter lifecycle management by working with the SES program, geographical squads, and markets to implementthe marketing framework and develop customer journeys development.
Marketing Framework:
- Develop actionable plan and workstreams for implementing the framework, including measure of success, activation across product, fundraising propositions, content, media touchpoints, customer experience, post-acquisition fulfilment, implementation of skills and capabilities, and capacity building projects.
- Collaborate with geographic squads to support marketing projects, documenting learnings, and upskill teams based on the Marketing Framework.
- Pilot the framework in key markets, securing case studies of ROI- positive outcomes.
- Consult with stakeholders in PFP, country offices, regional offices, and other organizations.
Segmentation:
- Lead segmentation upskilling, development, and implementation for the 3 key regions: Virtual Hub, Finland, and Colombia.
- Take business ownership for creating and delivering measurable success metrics, such as ROI, LTV, CPA, ROAS or other comparable statistics. Optimize the project based on insights and lessons learned, with a focus on developing and deploying segmentation specifically in the Virtual Hub.
- Lead the development and deployment of segmentation across selected markets.
- Create materials for use case definition workshops and business case documentation. Lead engagement with key markets in these areas, including the creation of project plans and briefing documents for agency support and key stakeholders within the markets and regions.
- Support the development and implementation of segmentation projects in key markets, capturing learnings and results to demonstrate proof of concept and develop case studies.
- Collaborate withother PFP IG teams to upskill and build capacity on segmentation, fostering cohesive approaches.
Supporter Lifecycle Management and Donor Journeys Development:
- Conduct a CRM strategy review and refresh the lifecycle management approach.
- Collaborate with geographic squads and SES squads to support selected markets in SES strategy review and provide guidance on their journey development.
- Advise the Marketing and Journeys Specialist (CRM/Automation) on the prioritization of journey development and market support.
Marketing Best Practice and Support:
- Collaborate with the Marketing Manager to refine holistic marketing approaches for acquisition, retention, and engagement metrics.
- Develop marketing tools, templates, and guidance for use by markets.
- Provide training and consultancy to key markets, the wider PFP IG team, and RSC colleagues on embedding marketing practices.
- Update the MarketingResource Centre and manage knowledge-sharing tasks.
SCOPE OF WORK:
Under the guidance of the Marketing Manager, Individual Giving (PFP), the individual consultant will:
- Work as part of the functional VH squad and with markets to deliver marketing expertise and support segmentation roll-out and activation.
- Refine and activate marketing strategy for Virtual Hub based on segmentation recommendations. Implement and activate the identified audiences in the UAE, Saudi Arabia, and Egypt, achieving a profitability return of 3:1 ROAS across paid media, content, data, website, and other departments. Influence and align with stakeholders (regional heads in MENA office).
- Deliver segmentation pilots with selected markets across paid media, product, journeys, strategy, and commercial planning.
- Manage the Global IG segmentation project via Jira and similar tools.
- Effectively deliver use case workshops, business cases, briefs, and project planning documents to enable the development and implementation of segmentation approaches in key markets.
- Continue to develop training and resource materials on segmentation to support PFP colleagues and in-market teams.
- Collaborate closely with retention, email, data, media, and content specialist teams to contribute to broader donor retention strategies, demonstrating that marketing expertise is valued and utilized in these areas.
- Lead the development and use of tools and templates for marketing best practices, while collecting and sharing case studies and examples with other stakeholders.
- Maintain strong and effective relationships with markets and other PFP stakeholders.
- Oversee agency briefing, communication, and management.
- Manage reporting, measurement, and project management (e.g., Jira, Sprint planning).
- Act as deputyMarketing Manager when required.
Work Assignments Overview:
- Segmentation development
- VH segmentation activation
- Segmentation use cases workshops for USA and KCU
- Segmentation use cases workshops for France and Canada
- Virtual Hub marketing strategy workshop
- Marketing framework Market pilots
- Segmentation training content
- IG roadmap to Audience centricity scope and content
DELIVERABLES/OUTPUTS
Deliverable 1 by: 28February 2025
- Deliver a segmentation model for VH 3 markets – Egypt, KSA and UAE in collaboration with VH team and Strat7 specialist agency.
Deliverable 2 by: 31 March 2025
- Prepare segmentation activation workshop for Virtual Hub team. Implement and activate the identified audiences across paid media, content, data, website, and other departments.
Deliverable 3 by: 30 April 2025
- Run 2 use case workshops for markets in scope of the segmentation program: USA and KCU.
Deliverable 4 by: 31 May 2025
- Run 2 use case workshops for markets in scope of the segmentation program: France and Canada.
Deliverable 5 by: 30 June 2025
- Run a segmentation activation workshop which looks at the following areas:
- Where to play
- Growth levers analysis
- Product and channel strategy
Deliverable 6 by: 31 July 2025
- In collaboration with geographical squads, identify pilots with markets, experiments, and potential trials to test assumptions, learn and optimize the framework.
Deliverable 7 by: 30 August 2025
- Create the knowledge sharing content and training materials on segmentation in collaboration with KM team.
Deliverable 8 by: 10 October 2025
- Scope and create the structure for IG Skills and Capabilities Accelerator program and training academy in collaboration with KM and The Ventury.
Travel:
- There is the possibility of travel to Geneva to facilitate stakeholder discussions on a per need basis and this will be paid by UNICEF and not included in the lump sum fees.
To qualify as an advocate for every child you will have…
Education:
- Advanced university degree (Master’s degree or higher) in Marketing, Business/Management and/or related discipline is required. A first-level university degree (Bachelor's degree), with an additional 2 years of relevant professional work experience will be accepted in lieu of an advanced university degree.
Experience:
- At least 10 years of progressively responsible and relevant professional work experience in integrated marketing/ digital/marketing planning role or brand/product marketing capacity is required.
- From which at least 5 years of experience in project managing multichannel marketing campaigns and experience of development and implementation of marketing strategies, especially segmentation and marketing planning. Paid media budget management experience is required.
- From which at least 5 years of experience in CRM/lifecycle/retention marketing functionwith Experience of Marketing Cloud or other automation systems is required.
- Experience working in global organizations with projects crossing multiple markets with different business challenges is required.
- Experience in marketing or advertising agencies is highly desirable.
- Experience of training and capacity building teams is highly desirable.
- Experience working across a variety of IG products and audiences is highly desirable.
- Experience managing agencies and suppliers and leading procurement processes is desirable.
Other Skills:
- Demonstrated ability to build strong working relationships with internal and external partners is required
- Ability to work across multiple projects, with multiple stakeholders and moving deadlines is highly desirable.
- Proven strong project management capability with experience delivering through others is required.
- Ability to manage multiple projects under time pressure with strict attention to detail is required.
- Excellent communication skills, (both written and oral).
- Strong analytical skills and problem-solving mindset is an asset.
- Passionate and energetic team member with a genuine interest in working in the international aid and development sector is an asset.
- Excellent relationship management and communication skills essential.
- Proven strong project management capability with experience delivering through others required.
- Ability to work across multiple projects, with multiple stakeholders and moving deadlines highly desirable.
Language:
- Fluency in English is required. Knowledge of another UN language or a local language is an asset.
Remarks:
Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visithere.
UNICEF is here to serve the world’s most disadvantaged children, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.
According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
Advertised: 21 Jan 2025 W. Europe Standard Time
Deadline: 28 Jan 2025 W. Europe Standard Time
-
Customer Engagement Consultant
vor 14 Stunden
Geneva, Schweiz Business & Decision VollzeitBusiness et Decision, an Orange Business Services affiliate since 2018, is looking for consultants to reinforce its Team. If you are eager to join our cross functional team and support organizations by helping them identify how to evolve from product centric to customer centric digital journeys, you should probably keep on reading! Poste et missions ...
-
Business Analyst/Consultant
vor 14 Stunden
Geneva, Schweiz Deloitte VollzeitJob description Location: Geneva, Zurich Work Pattern Percentage: 80-100% Advise international clients on cutting edge business areas At Deloitte Consulting, our Technology Strategy & Transformation specialists help organizations develop the strategies and implement the systems that build business value and drive performance. We have the in-depth...
-
Digital Marketing Specialist
vor 1 Stunde
Geneva, Schweiz Biotronik AG VollzeitDigital Marketing Specialist BIOTRONIK is one of the world's leading manufacturers of cardio- and endovascular medical devices and represented in over 100 countries by its global workforce employees. The work of our committed, highly specialized, exceptionally skilled employees results in crucial advancements in the world of cardiology and changes the lives...
-
Sales Consultant 100%
Vor 3 Tagen
Geneva, Schweiz Universal-Job AG VollzeitQuelle est ma fonction ? Notre client recherche plusieurs collaborateurs pour le poste de Sales Consultant à 100% Tâches: Accueillir chaleureusement les clients pour qu'ils se sentent bienvenus et pris en charge. Conseiller efficacement sur les produits/services pour répondre aux besoins des clients et dépasser leurs attentes. Présenter le Shop comme un...
-
Sales Consultant 100%
Vor 3 Tagen
Geneva, Schweiz Universal-Job AG VollzeitQuelle est ma fonction ? Notre client recherche plusieurs collaborateurs pour le poste de Sales Consultant à 100% Tâches: Accueillir chaleureusement les clients pour qu'ils se sentent bienvenus et pris en charge. Conseiller efficacement sur les produits/services pour répondre aux besoins des clients et dépasser leurs attentes. Présenter le Shop comme un...
-
Sales Consultant 100%
Vor 4 Tagen
Geneva, Schweiz Universal-Job AG VollzeitQuelle est ma fonction ? Notre client rechercheplusieurs collaborateurs pour le poste de Sales Consultant à 100%Tâches: - Accueillir chaleureusement les clients pour qu'ils sesentent bienvenus et pris en charge. - Conseiller efficacement surles produits/services pour répondre aux besoins des clients etdépasser leurs attentes. - Présenter le Shop comme...
-
Marketing Manager
vor 14 Stunden
Geneva, Schweiz L'Oréal VollzeitCalling all innovators, disruptors, and dreamers! Join L'Oréal, the world's beauty company present in over markets. For over years, we've been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet. This could be the beginning of an...
-
Sales Consultant 100%
Vor 4 Tagen
Geneva, Schweiz Universal-Job AG VollzeitQuelle est ma fonction ? Notre client recherche plusieurs collaborateurs pour le poste de Sales Consultant à 100% Tâches: - Accueillir chaleureusement les clients pour qu'ils se sentent bienvenus et pris en charge. - Conseiller efficacement sur les produits/services pour répondre aux besoins des clients et dépasser leurs attentes. - Présenter le Shop...
-
Sales Consultant 100%
Vor 3 Tagen
Geneva, Schweiz Universal-Job AG VollzeitQuelle est ma fonction ? Notre client recherche plusieurs collaborateurs pour le poste de Sales Consultant à 100% Tâches: - Accueillir chaleureusement les clients pour qu'ils se sentent bienvenus et pris en charge. - Conseiller efficacement sur les produits/services pour répondre aux besoins des clients et dépasser leurs attentes. - Présenter le Shop...
-
Sales Consultant in Recruitment Engineering
Vor 3 Tagen
Geneva, Schweiz Randstad Staffing VollzeitWorking at Randstad means much more than just working for a company. In our work environment, people are at the center of our attention. We combine our passionate commitment to individual development with the powerful use of cutting-edge technology. In this way, we help people and companies realize their true potential. This is our vision of "Partner for...
-
Sales Consultant in Recruitment Engineering
Vor 3 Tagen
Geneva, Schweiz Randstad VollzeitJobdescription Working at Randstad means much more than just working for a company. In our work environment, people are at the center of our attention. We combine our passionate commitment to individual development with the powerful use of cutting-edge technology. In this way, we help people and companies realize their true potential. This is our vision of...
-
Invent - (Senior) Consultant Digital Engineering (m/f/d)
vor 14 Stunden
Geneva, Schweiz Capgemini VollzeitBe part of our journey As the digital innovation, design, and transformation brand of the Capgemini Group, Capgemini Invent enables CxOs to envision and shape the future of their businesses. Located in over 30 studios and more than 60 offices around the world, it comprises a 12,+ strong team of strategists, data scientists, product and experience...
-
Tracking and Analytics Specialist
vor 14 Stunden
Geneva, Schweiz fifty-five VollzeitA propos de fifty-five :fifty-five est une data-company d’un genre nouveau qui aide les marques à exploiter les données pour améliorer le marketing, les médias et l'expérience client grâce à une combinaison de services de conseil et de technologie spécialisés.En tant que pilier data et marketing du Brandtech Group, nous offrons des services qui...
-
Geneva, Schweiz WHO VollzeitDeliverables Deliverable 1: Technical products ( guidance documents, publications, meeting reports). Develop and monitor project management plan for technical product development.Facilitate preparation of meetings for technical products (draft agenda, mails, approvals, etc.).Facilitate meetings with expert networks to receive inputs into technical...
-
International Fragrances Business Manager
Vor 4 Tagen
Geneva, Schweiz Richemont VollzeitWe would like to talk to you about the opportunity to join our International Commercial Department – Fragrance as International Fragrances Business Manager. In this role you will be responsible of the Fragrance category business development of the regions assigned, both on Travel Retail and Local Markets (boutiques, flagships, chains, e-partners). You...
-
MANAGER PR
Vor 3 Tagen
Geneva, Schweiz LHH VollzeitOur client is a globally recognized brand, and this position is focused exclusively on the Swiss market. The person will lead the brand PR and digital influencer strategy for Switzerland. You will use your boundless passion for storytelling to identify stories that will draw stakeholders into the brand and encourage them to engage with their products. ...
-
MANAGER PR
Vor 2 Tagen
Geneva, Schweiz Adecco Human Resources AG VollzeitOur client is a globally recognized brand, and this position is focused exclusively on the Swiss market.The person will lead the brand PR and digital influencer strategy for Switzerland. You will use your boundless passion for storytelling to identify stories that will draw stakeholders into the brand and encourage them to engage with their products....
-
Senior Manager
vor 14 Stunden
Geneva, Schweiz KPMG AG VollzeitAre you looking for a new challenge in consulting and do you have experience in IT and digitalization consulting? Our growing Tech Transformation team is looking for a Senior Manager. In this role, you will take a leading role in advising our clients on IT Strategy, Enterprise architecture and IT Operating model development in the course of Tech...
-
Group Physical Security
vor 14 Stunden
Geneva, Schweiz Richemont VollzeitHow will you make an impact? HOW WILL YOU MAKE AN IMPACT? Strategy, Management & Coordination Identify key stakeholders necessary to undertake this role and ensure sufficient communication/agreement Engage with the Physical Security community to ensure communication, coordination, and engagement to fully understand business needs and industry...
-
Sales Account Executive
vor 14 Stunden
Geneva, Schweiz Backbone (BKBN) VollzeitSales Account Executive - Swiss French RegionDescriptionJoin Backbone’s unique adventure to completely transform the real estate industry and have a positive impact on millions of people selling/buying/renting their home every year. We are a technology company revolutionising the marketing of real estate properties at scale. We work with companies across...