Head of Brand, Robotics

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world. This Position reports to: Senior Business Communications Manager This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized $300B technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment. Your role and responsibilities The Head of Brand takes charge of defining, maintaining, and protecting the ABB Robotics brand to align with the business strategy and organizational goals, while also guiding the efforts to create and introduce a new brand identity subsequent to the acquisition by SoftBank Group. Reporting to the ABB Robotics Global Head of Communications, the Head of Brand is a member of the Robotics Communications Central Leadership Team. This position is based in Zurich/Switzerland. The working model is hybrid #LI-hybrid Responsibilities - Provide leadership and best practices in brand management and set the brand policy, governance and guidelines for brand across ABB Robotics. - Monitor ABB Robotics brand position, provide insights for future strategic moves. Manage brand architecture and IPs including lighthouse solutions and products. - Provide brand assets, concepts and tools for the business to ensure coherency and efficiency in implementation. - Identify, manage and execute major brand building and awareness campaigns at global level. - Oversee and facilitate brand awareness campaigns globally - In collaboration with HR, define the ABB employer brand and corresponding employee value proposition. - Lead and develop a team of communications specialists and effectively contribute to the development of corporate communications and the whole communications function across all of ABB Robotics. - Build an effective network across the ABB Robotics’ Communications community to aid alignment across the organization and transfer of best practices. - Collaborate with business leaders and ABB Robotics Communications teams to ensure communications excellence, relevance and consistency between internal and external messages and across all communications channels in support of the brand. Qualifications for the role - Experienced brand professional with a minimum of 15 years’ experience working with brand in an established brand agency and/or in a large international (mainly industrial technology B2B) company. - Proficient strategic skills and ability build a Brand roadmap following a separation or acquisition. Demonstrated skill in effectively interacting with senior stakeholders and navigating a complex environment. - Experience of aligning Brand with business strategy and motivated by contributing to and building company growth. - Collaborative worker with effective interpersonal skills. - Focused on finding effective solutions, well-organized, and consistently meets deadlines. - Diligent inner determination to improve processes and contribute effectively. - Multi-cultural and multi-dimensional to support international strategic processes and teams - Collaborative individual who values teamwork. - Demonstrates a commitment to ethical principles and maintains a high level of integrity We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.