Senior Planning Specialist TV

Job Description: Key Responsibilities: Media Strategy Development: - Lead the creation of comprehensive TV media plans based on client goals, brand objectives, and deep audience insights. - Research and identify the most suitable TV networks, programs, and time slots to target specific audiences across linear TV, cable, and OTT platforms. - Collaborate with the media buying team to ensure alignment between strategy and execution, optimizing campaigns for maximum impact. Audience Targeting & Analysis: - Conduct in-depth analysis of target audience behaviors, demographics, and viewing preferences using advanced media research tools like Instar, Kantar, and other analytics platforms. - Identify key viewing patterns and audience segments, recommending strategies to reach them effectively. Budget Planning & Allocation: - Develop and manage TV media plans within allocated budgets, balancing cost-efficiency with campaign goals and ensuring optimal ROI. - Provide strategic recommendations on the distribution of TV spend across various networks and channels. - Work closely with media buyers to ensure seamless execution of the plans and meet campaign deadlines. Market & Competitor Research: - Lead ongoing market research efforts to stay ahead of media trends, industry changes, and emerging technologies such as OTT and streaming. - Identify and evaluate new opportunities for TV advertising, including special events, new channels, and trends in consumer media consumption. Campaign Tracking & Optimization: - Oversee the monitoring and analysis of TV campaign performance, focusing on reach, frequency, GRPs, and other key metrics. - Use insights from performance data to recommend real-time optimizations, such as reallocating ad spend or adjusting placements. Client & Stakeholder Management: - Lead client presentations and discussions around TV media plans, strategies, and performance results. - Maintain strong relationships with TV networks, media vendors, and other key stakeholders to ensure campaign alignment and successful outcomes. - Provide strategic counsel to clients on media strategies and how best to achieve their goals. Team Leadership & Mentorship: - Mentor and provide guidance to junior TV planners, helping them develop their skills and knowledge in media planning. - Support the training and development of the planning team to ensure best practices and continuous improvement. - Ability to mentor junior team members and provide strategic direction. Why choose dentsu? Global Reach with Local Expertise: Join a network that spans 145 countries, with over 70,000 talented employees. Collaborate with bright minds worldwide and gain insights from diverse industries and markets. Innovation at Our Core: For over 120 years, we have been pushing boundaries to connect brands with their audiences through cutting-edge technology, creativity, and transformative solutions. Commitment to Impact: We focus on driving meaningful outcomes for our clients and their communities, whether through increasing revenue, influencing behavior change, or fostering positive organizational culture. Collaborative Network: Work alongside six global brands all united in delivering highly integrated and scaled transformation solutions. These are some of the things we offer: ?️ 25 days of holidays ? 2 volunteer days for charitable activities ? Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being ?40-hour week & overtime compensation ⏰ Flexible working hours model (flextime) ? Independent home office management ?State-of-the-art, creative office space with ergonomically equipped workstations ? Pet friendly offices ? Full access to Dentsu Academy, on-site learning sessions, online language courses ? Referral bonus program ✈️Workation possibility ? Team events: company parties, monthly breakfasts, aperos #LI-DENTSU #LI-SOFI Location: Zürich Brand: Dentsu Media Time Type: Vollzeit Contract Type: Dauerhaft