Online Brand Activation Lead Lausanne, Switzerland

vor 2 Wochen


Lausanne, Schweiz Philip Morris International Vollzeit

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on one clear purpose - to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.

The online Brand Activation Lead is responsible to develop effective content to communicate commercial and key strategic initiatives in CRM and Digital Platforms channels with the aim of generating engagement, awareness, trial, conversion and bonding for both RRP and CC categories in the Swiss Market.

You will support the deployment of commercial initiatives by participating in cross-functional project teams and leading all aspects of the development of online content, working closely with multiple internal departments and external agencies.

In this position you will:

- Lead the development of CRM content to LANU (Legal age nicotine users) for campaigns, journeys, trigger and transactional communications. Ensure a consistent content journey in connecting content creation with target audience(s) and other omnichannel coms - in four languages.
- Lead the development of Digital platforms content to LANU for new communications on any platforms such as ecom, acquisition&retention and CC (conventional cigarettes) websites. Ensure a consistent content journey within the platforms, with related CRM and other omnichannel coms - in four languages.
- Lead the content development process of any commercial initiative: retro planning, creative brief to agencies, alignment with business partners, assets delivery to Digital teams. Support content testing and UAT’s across digital channels.
- Build business partner relationships with internal project teams to achieve outstanding content for each any commercial initiative such as brand campaign, product launch, consumers’ program or promotions. Support project teams in crafting a project brief, participate in defining requirements to achieve business objectives. Contribute to resolution of project related issues by analyzing, identifying, and proposing solutions.
- Monitor performance of deployed commercial initiatives to recommend optimization based on data and takeaways.

We’re looking for someone with:

- Working experience within a digital environment, with knowledge of standard methodologies in online content
- Advanced project management skills, excellent organizational and planning.
- Ability to work efficiently and accurately toward multiple deadlines and projects.
- Understanding consumer profile, needs and how to adapt brand content to a target audience
- Result driven, self-motivated, collaboration and communication skills
- High attention to details.
- Ability to quickly adapt to change.
- Proficient in English and German with at least one local language as mother tongue (French and/or Italian)
- Analytical skills, experience in understanding data insights is a plus.

What we offer

Our success depends on the talented employees who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

- Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: to deliver a smoke-free future.



  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on one clear purpose - to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on one clear purpose - to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on one clear purpose - to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will revolutionise every area of our business. The products we...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will revolutionise every area of our business. The products we...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a ground-breaking change This is just the start. For us. For you. Although our tobacco brands have been world famous since the 1900s, we now have a bold new vision: to build our future on one clear purpose - to deliver a smoke-free future. Your fresh opinion and positive mindset can fuel our smoke-free future. You’ll be collaborating on...

  • Marketing Internship

    vor 2 Wochen


    Lausanne, Schweiz Philip Morris International Vollzeit

    At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. You should have the following skills/experience: - Active student in (digital) Marketing or related area -...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will revolutionise every area of our business. The products we...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will revolutionise every area of our business. The products we...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will revolutionise every area of our business. The products we...

  • Marketing Internship

    vor 2 Wochen


    Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change Times are changing at PMI. We have chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future and creating products with the power to improve the lives of a billion smokers worldwide. We are looking for you: - Currently...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change This is just the start. For us. For you. Although our tobacco brands have been world famous since the 1900s, we now have a bold new vision: to build our future on one clear purpose - to deliver a smoke-free future. Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And...

  • Consumer Engagement

    vor 3 Wochen


    Lausanne, Schweiz British American Tobacco Vollzeit

    **BAT is evolving at pace - truly like no other organisation.** **To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!** **BAT SWITZERLAND** **IS LOOKING FOR A RETAIL ACTIVATION EXECUTIVE** **SENIORITY LEVEL**:Junior Management **FUNCTION**: D2C...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a ground-breaking change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by redefining our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will redefine every area of our business. The products we sell....


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a ground-breaking change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by redefining our business and building our future on one clear purpose - to deliver a smoke-free future. This transformation will redefine every area of our business. The products we sell....


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change This is just the start. For us. For you. Although our tobacco brands have been world famous since the 1900s, we now have a bold new vision: to build our future on one clear purpose - to deliver a smoke-free future. Your fresh perspective and positive mindset can fuel our smoke-free future. You’ll be collaborating on...


  • Lausanne, Schweiz British American Tobacco Vollzeit

    **BAT is evolving at pace - truly like no other organisation.** **To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!** **BAT SWITZERLAND** **IS LOOKING FOR A** RETAIL ACTIVATION COORDINATOR **Job Title**: Retail Activation Coordinator **Grade**:...


  • Lausanne, Schweiz Philip Morris International Vollzeit

    Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter...


  • Lausanne, Schweiz TN Switzerland Vollzeit

    We have a temporary (8 months) opening for our EMEA (Europe Middle East & Africa) Headquarters in Bussigny, Switzerland for a:Retail Marketing SpecialistAbout the roleThe role of the Retail Marketing Specialist is to offer day-to-day support and assistance to the Retail Marketing team in implementing activations and education projects. This role will...


  • Lausanne, Schweiz TN Switzerland Vollzeit

    Perform a variety of tasks related to the Rights Activation (RA) function, as well as perform other departmental responsibilities in order to get a solid fundamental working knowledge of IOC Television and Marketing Services.Approvals and Co-Creation of ActivationsBuild strong relationships with all assigned clients.Devise and implement a Co-Creation...