Chief, Digital Engagement Division

Vor 3 Tagen

Fribourg, Schweiz International Organization for Migration Vollzeit

Position Title**: Chief, Digital Engagement Division**
Duty Station**: Geneva, Switzerland**

Classification**: Professional Staff, Grade P5**
Type of Appointment**: Fixed term, one year with possibility of extension**
Estimated Start Date**: As soon as possible**

Closing Date**: 26 May 2024**
- Established in 1951, IOM is a Related Organization of the United Nations, and as the leading_
- UN agency in the field of migration, works closely with governmental, intergovernmental and_
- non-governmental partners. IOM is dedicated to promoting humane and orderly migration for the_
- benefit of all. It does so by providing services and advice to governments and migrants._

IOM is committed to a diverse and inclusive work environment. Read more about diversity and

Applications are welcome from first
- Antigua and Barbuda; Barbados; Botswana; Cabo Verde; Comoros; Congo_
- (the); Cook Islands; Dominica; Fiji; Guinea-Bissau; Holy See; Iceland;_
- Kiribati; Lao People's Democratic Republic (the); Madagascar; Marshall_
- Islands; Micronesia (Federated States of); Namibia; Nauru; Palau; Saint_
- Kitts and Nevis; Samoa; Sao Tome and Principe; Solomon Islands;_
- Suriname; The Bahamas; Tonga; Tuvalu; Uzbekistan; Vanuatu_

**_ Context:_**

The Department of Media and Communications (MCD) is comprised of experienced
communications professionals based in Geneva and Manila.

The Digital Engagement Team provides advice and support on communications and public
information issues to the Executive Office, Offices, Departments and Divisions at Headquarters,
Regional Offices, and Country Offices worldwide.

It is responsible for global media relations, digital engagement, crisis management and
advocacy, and produces a variety of on
- and off-line content to enhance awareness of IOM, its
operations, policies, and data among diverse audiences.

Under the direct supervision of the Director, Department of Media and Communications and in
close collaboration with Media & Communications branches globally, the Chief, Digital
Engagement Division will manages IOM’s Global website and social media accounts, its
institutional online branding, and the development of innovative digital products. In addition, and
with a significant knowledge and experience of digital communications, campaigning,
expertise to engage IOM’s target audiences and grow awareness of migration.

**_ Core Functions / Responsibilities:_**

1. Working with and provide strategic advice to the Director, Department of Media and
Communications to develop and deliver IOM’s digital strategy to achieve the organisation’s
objectives in line with IOM’s Strategic Plan.

2. Lead and oversee a Team of Web Developers and Social Media Specialists in the
development and management of all IOM digital communications, websites and social media
platforms and presences by ensuring the potential for digital communications, campaigning and
fundraising is exploited to its fullest.

3. Responsible for IOM’s content strategy across all digital channels and leading the delivery of
digital products ensuring all IOM platforms are fit for purpose.

4. Ensure the Team is testing, monitoring, strengthening, and improving performance of digital
communications.

5. Liaise with stakeholders across the organisation to ensure digital engagement needs meet
IOM’s Strategic Plan and operational objectives and priorities.

6. Comprehend and respond to audience needs and translate those into digital solutions.

7. Provide strategic oversight of all our digital campaign and engagement activities.

8. Establish an editorial strategy across all digital channels, creating a digital personality in line
with IOM’s brand and oversee the development of content and quality control.

9. Act as a strategic voice in planning and idea generation processes to engage and mobilise
audiences.

10. Keep abreast with digital developments and investigate new technologies for continuous
improvement of the organisation’s digital offering.

11. Work closely with and provide strategic advice to fundraising teams to achieve IOM’s
financial supporter objectives through digital channels.

12. Manage and monitor website performance, analyze traffic data, and implement strategies to
optimize user engagement and conversion rates.

13. Develop and implement social media campaigns to raise awareness, engage stakeholders,
and drive action on key migration issues.

14. Oversee the strategic direction and operation of IOM’s digital tools such as Community
Response Map which is a tool used to track and visualize assistance provided to communities.
Continuously evaluate its effectiveness and propose enhancements to meet evolving needs and
challenges.

15. Provide user and audience expertise into planning cycles and strategic decisions that
influence the creation of digital products and campaigns.

16. Monitor and evaluate IOM's activity against KPI targets.

17. Provide reports to the Director, Department of Media and Communic

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