Data CRM Project Manager
vor 1 Woche
**Position Snapshot**
Location: La Tour-de-Peilz, Switzerland
Company: Nespresso Switzerland
Act. Rate: Full-Time Act. Rate 100%
Type of contact: Permanent contract
Genuine opportunities for career and personal development
Modern “smart office” locations providing agile & collaborative workspaces
Dynamic international working environment
Attractive additional benefits
**Position Summary**
As a “**Data CRM Project Manager**”, you will turn big data into valuable business recommendations to maximize customer value. In this role you will copilot campaign orchestration with our marketing and commercial teams, with full ownership and accountability of all CRM data aspects from the targeting strategy to the deployment and post assessment.
We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.
**A Day in the Life of a Data CRM Project Manager**
- Pre-launch (volumes estimation and forecast) and post-launch KPIs assessment of campaigns and activations including recommendations through database analysis (SQL language) and Data Management tool (SPSS Modeler)
- Deliver ad hoc customer-based analyzes that drive market strategy and liaise with external data mining agencies for specific needs
- Collect and combine external data (e.g. market trends, consumers and competitors) with internal data (e.g. channels, key campaigns and ongoing programs)
- Strongly influence business strategy based on data learnings and business acumen. Quickly and proactively turn insights into clear and concise actionable business recommendations
- Provide periodic reporting on KPI's and expected developments to market stakeholders, sales channels and HQ
**What will make you successful**
- Direct Marketing / CRM experience within a FMCG, Telecommunication or Digital Company
- Customer Base analysis and KPIs reporting (Data mining is a plus)
- Campaign Management (Adobe Campaign is a plus)
- Data Management Tool (SPSS Modeler)
- Project Management skills
- Degree in Mathematics / Statistics / Economics
- Fluent in English / French (German is a plus)
At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win.
We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day.
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