Head of Marketing

vor 2 Wochen

Zug, Schweiz Siemens Vollzeit

**We make real what matters**

Siemens Smart Infrastructure connects energy systems, buildings, and industries. We help our customers to thrive, communities to progress and support sustainable development to protect our planet for the next generation. We drive the digitalization and decarbonization of buildings and infrastructure through direct business and an extensive ecosystem of partners.

We are now looking for an accomplished and driven **Head of Marketing & Portfolio** to help drive the definition and international scaling of new digital business models to complement core activities and accelerate the growth of our digital offerings.

**Your responsibilities**
- Enable proximity partners by providing them with clear service packaging, pricing strategies, and promotion campaigns
- Identify market trends, changes in regulations, and customer requirements and ensure they are included in the service portfolio development roadmap
- Develop and maintain a service "catalogue" for proximity partners, including future integration into digital marketplaces
- Define relevant critical metrics to visualize customer, partner and business success.
- Identify digital service use-cases for customers in collaboration with the Regional Solutions and Services (RSS) Service portfolio team and proximity partners
- Prioritize, package, price and promote new and existing digital services together with the RSS Service and Marketing teams, conveying clear value propositions for customers and proximity partners
- Act as the primary portfolio and value-selling expert in pilot projects and test cases
- Support the continuous optimization of the delivery processes for new and existing digital service packages in collaboration with the RSS Service Industrialization and Digital Service Center teams
- Analyze the uptake of new and existing portfolio and propose changes to strategy and tactics to ensure maximum scale effect
- Act as an ambassador of RSS International to drive acceptance and adoption of new business models in new and existing RSS countries

**Your skills and experience**
- Proven expertise understanding in service packaging, pricing, and promotion strategies, ensuring the successful delivery of outcome-based services
- At least 5 years of experience in strategic marketing, with the ability to identify new opportunities and create targeted marketing campaigns
- Extensive experience in scaling and monetizing digital businesses, leveraging technology to drive revenue and optimize processes
- Sound knowledge in Portfolio Management and Project Management, demonstrating the ability to oversee and manage multiple projects effectively
- Experience developing and managing partnership to optimize collaborations and alliances
- Sound knowledge of both new and established business models, such as Solutions and Service, SaaS, Digital, and Ecosystems, to stay ahead of industry trends
- Strong financial forecasting skills, with the ability to manage cost centers and P&L, ensuring financial sustainability and growth
- Fluency in English is required, with proficiency in one or more additional languages being a strong asset

**Who and where we are**

Find out why Siemens is chosen every year as one of the most popular employers in Switzerland. There are plenty of reasons for this, not least the exciting and in-depth insights into practical work, flexible working models providing the ideal combination of study, work and leisure, relevant networking and a host of entry opportunities at home and abroad. Get a first impression of your new working environment and the people who could be your new work colleagues.

Video Siemens in Switzerland

Homepage Siemens as an employer

Siemens is establishing mobile working as a core element of the “new normal”. Wherever possible, “mobile working” is ingrained in our work culture, which promotes self-directed and location flexible work. Siemens promotes equal opportunities. Diversity enriches our company and gives us an advantage.

**Organization**: Smart Infrastructure

**Company**: Siemens Schweiz AG, Smart Infrastructure, Global Headquarters

**Experience Level**: Experienced Professional

**Full / Part time**: Full-time

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