Director Marketing

vor 2 Wochen

Meyrin, Schweiz VisilabGroup Vollzeit

The VisilabGroup, as part of the globally operating company EssilorLuxottica, is the No. 1 optician in Switzerland with the brands Visilab, Kochoptik, McOptic, and Linsenmax, and 170 stores.

In connection with a succession, we are looking for the next possible date for a

**Director Marketing & Digital M/F (100%)**

**Geneva**

**Your Responsibilities**:
**Customer Journey / **Brand communication**
- Develop deep understanding of the group **customer journey omnichannel** involving pre-sales (Marketing), conversion & sales (Commerce) and post-sales (CRM, Cust Service, Loyalty); mapping customer pain points to practical solutions
- Develop deep understanding of our existing customer segments /personas and their attributes; be responsible for positioning of retail branding and associated brand messaging comms
- Works with store operations team and category teams and establish pricing, promotions, and assortment strategy.

**Marketing**
- Marketing strategist owns a comprehensive Marketing strategy and roadmap for the Retail Brands within VisilabGroup as well all other related brand building and marketing related activities
- Experienced retail marketeer: understands how to drive traffic in a profitable way, how to measure success in retail marketing
- Ensures the brand marketing customer promise is consistent with the delivery of actual customer experience and products & services across the entire customer journey funnel.
- Responsible for **media mix modelling** and using data to decide allocation of media budget across offline and digital to maximise ROI
- Responsible for **brand marketing (retail brand)** including showcasing the compelling USPs of the retail brand across digital and physical channel, driving compelling price /perception
- Responsible for **performance marketing**; deep experience in marketing channels and optimization of **Cost Per Acquisition (CPA)** per channel

**CRM / Customer Service**
- Has deep understanding of Customer Lifetime Value (CLTV) management and delivery of high-value customer use cases in increase CLTV e.g., re-activation; increase of re-purchase frequency, loyalty offerings, cross-sell, and up-sell etc.

**Creative / Content**
- Responsible for **creative and content** required to drive marketing effectiveness; manage local agencies and liaise with on a regular basis to get the most relevant personalized creative and content

**Key performance indicators**
- Revenues
- Traffic to store as well as digital, conversion, in store as well as digital
- Brand Strength & Loyalty (Awareness, Preference & Repeat purchase)
- ROMI and related KPIs
- Digital Brand strength KPIs, like SOME followers.

**Your Qualifications and Skills**:

- Bachelors / Masters degree ideally in Marketing / Business Management related field.
- Experience in a standalone Marketing Director role or similar managerial level in multicultural matrix multinational organizations.
- Experience with developing and implementing marketing strategies within retail.
- In-depth understanding of brand and market strategy execution plans.
- Leadership and management skills, strategic and change management thinking.
- Track record in leading marketing teams, developing high performance teams, aiming to motivate, train and guide them towards the achievement of the company's goals and strategies.
- Proven leader who can challenge, inspire, and motivate marketing teams to work together to deliver the business plan.
- Able to build a shared vision; capable of inspiring the team to move in the direction that is best for the company.
- Experienced working in companies during Digital Transformation and/or M&A processes.
- Proficient in English, French, and German.
- Strong analytical skills and effective decision making
- Exceptional understanding of the end-to-end customer journey and of digital marketing and how it impacts customer needs and behaviours.
- Experience in complex operational environments that provide commercial products and/or services to consumers.
- Multinational retail companies business drivers and metrics (performance indicators).
- Strategic thinking, translating insights into strategy and actions.
- Strong business and commercial acumen.
- Perfect knowledge in current marketing tools and technics.
- In-depth understanding of CRM metrics and concepts.

**Our Offer**:

- A great opportunity and a senior management responsibility in an international environment.

**Interested?

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