Product Marketing Manager

vor 4 Wochen

Opfikon, Schweiz General Motors Vollzeit

**Job Description**:
**Key Responsibilities**

Develop and manage the product launch plan for an all EV portfolio, leveraging consumer insights and competitive opportunities to guide development of market strategy/tactics.

**Including the following**:

- Develop customer targets, product content, pricing, media planning and pricing recommendations to maximize assigned programs’ VP and share in the assigned market.
- Serve as SME of assigned products/segments to the organization. Provide guidance to develop a portfolio approach for marketing management
- Work closely with the Product Manager to ensure appropriate vehicle content (packages, technology, features, interior, etc.) based on the target consumer and positioning
- Develop an annual marketing plan and budget recommendation leveraging a suite of EV products
- Develop monthly go-to-market plan recommendation in partnership with sales operations including sales forecast, production recommendation, and promotion requirements
- Assume leadership role in developing content for product training
- Provide carline direction on creative work in terms of scope, key messages, and customer target
- Collaborate with the Product Manager to identify customer needs, develop initial model/content strategy, and identify product wins for communications
- Engage with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics
- Ensure accuracy and effective messaging in all consumer communications, internal communications, press releases, and order guides

**Additional Job Description**:
**Required Skills and Qualifications**:

- High level of diverse marketing experiences required
- Ability to make quick decisions with incomplete or ambiguous data. Able to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment.
- Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.
- Ability to break down barriers and quickly achieve high impact progress within a bureaucratic organization. Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.
- Takes a creative, open-minded approach to new ways to drive product and brand success. Has a start-up mentality.
- Ability to lead and motivate a lean team
- Ability to develop effective teams and bring the creative ideas of others to market
- Ability to identify issues/opportunities and develop solutions/recommendations
- Ability to effectively manage multiple assignments utilizing highly efficient time management skills
- Outstanding project management capability
- Possess the functional/technical knowledge and skill to perform marketing duties at a high level of accomplishment.
- Manage the creative process, facilitate effective brainstorming, and has sound judgment regarding the value of various ideas.
- Highly effective presentation skills in a variety of formal presentation settings: one-on-one, small and large groups with peers and bosses, inside and outside of the organization
- Ability to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect
- Ability to travel

**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

**Why Join Us**:
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

**Diversity Information**:
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

  • Product Marketing Manager

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz General Motors Vollzeit

    Job Description:Key ResponsibilitiesDevelop and manage the product launch plan for an all EV portfolio, leveraging consumer insights and competitive opportunities to guide development of market strategy/tactics.Including the following: Develop customer targets, product content, pricing, media planning and pricing recommendations to maximize assigned...

  • Marketing Manager

    vor 3 Wochen

    Opfikon, Schweiz UBS Vollzeit

    Switzerland - Zürich - Marketing and Communications - Investment Bank **Job Reference #** - 271088BR **City** - Opfikon **Job Type** - Full Time **Your role** - Do you have a passion for developing and executing marketing campaigns? Are you known for your project management skills and ability to manage multiple projects? - We're looking for a Marketing...

  • Product Manager

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz Hotelplan Vollzeit

    Für unser Product Management der Marken Hotelplan und Migros Ferien suchen wir eine durchsetzungsstarke, proaktive und motivierte Persönlichkeit mit Erfahrung in der Reisebranche und viel Leidenschaft für verschiedene Destinationen.**Hotelplan**:- Hauptsitz- Sägereistrasse 20- 8152 Glattbrugg- **Route berechnen****Wichtige Hinweise**Es werden nur...

  • Marketing Manager

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz UBS Vollzeit

    Switzerland - Zürich Marketing and Communications Investment BankJob Reference #BRCity OpfikonJob Type Full TimeYour role Do you have a passion for developing and executing marketing campaigns? Are you known for your project management skills and ability to manage multiple projects? We're looking for a Marketing Manager to:support marketing initiatives and...

  • Product Manager

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz General Motors Vollzeit

    Job Description:The Digital Product Manager is responsible for enabling the delivery of best-in-class consumer and dealer experiences for GM Financial. This team member will optimize technology to meet/exceed customer needs now and in the future, providing an enhanced customer experience and driving efficiencies. Their responsibility will be to prioritize...

  • Product Manager

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz Hotelplan Vollzeit

    Für unser Product Management der Marken Hotelplan und Migros Ferien suchen wir eine durchsetzungsstarke, proaktive und motivierte Persönlichkeit mit Erfahrung in der Reisebranche und viel Leidenschaft fürs Reisen.**Hotelplan**:- Hauptsitz- Sägereistrasse 20- 8152 Glattbrugg- **Route berechnen****Wichtige Hinweise**Es werden nur Online-Bewerbungen über...

  • Product Manager Africa

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz Travelhouse Vollzeit

    Für unser Product Management für travelhouse Africa & Marokko suchen wir eine durchsetzungsstarke, proaktive und motivierte Persönlichkeit mit Erfahrung in der Reisebranche und viel Leidenschaft für die Destinationen.**Travelhouse**:- Hauptsitz- Sägereistrasse 20- 8152 Glattbrugg- **Route berechnen****Wichtige Hinweise**Es werden nur Online-Bewerbungen...

  • Product Manager

    Vor 6 Tagen

    Opfikon, Schweiz General Motors Vollzeit

    **Job Description**: The Digital Product Manager is responsible for enabling the delivery of best-in-class consumer and dealer experiences for GM Financial. This team member will optimize technology to meet/exceed customer needs now and in the future, providing an enhanced customer experience and driving efficiencies. Their responsibility will be to...

  • Digital Marketing Manager

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz Imagic Vollzeit

    Du möchtest mit Deinem Enthusiasmus für digitales Marketing in einer dynamischen Branche und einem motivierten Team zusammen etwas bewegen? Dann suchen wir Dich als:**Digital Marketing Manager (m/w/d) 60-80%**Unser Angebot:- Spannende und abwechslungsreiche Projekte- Motiviertes Team & familiäre Atmosphäre- Home-Office möglich- Möglichkeit Ownership...

  • Product Manager

    vor 4 Wochen

    Opfikon, Schweiz UBS Vollzeit

    Switzerland - Zürich - Product Management and Development - Global Wealth Management **Job Reference #** - 277189BR **City** - Opfikon **Job Type** - Full Time **Your role** - Are you truly collaborative and motivated to join a challenging environment? Would you like to expand your banking knowledge and excel in high pressure environments? Are you solid...

  • Head of Performance Marketing

    vor 3 Wochen

    Opfikon, Schweiz General Motors Vollzeit

    **Job Description**: Are you driven by a maverick mindset, eager to redefine brand engagement in revolutionary ways? Are you ready to lead the charge in leveraging cutting-edge strategies to elevate brand performance and create unparalleled value? If you're passionate about pushing the boundaries of marketing excellence, we have an electrifying opportunity...

  • Head of Performance Marketing

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz General Motors Vollzeit

    Job Description:Are you driven by a maverick mindset, eager to redefine brand engagement in revolutionary ways? Are you ready to lead the charge in leveraging cutting-edge strategies to elevate brand performance and create unparalleled value? If you're passionate about pushing the boundaries of marketing excellence, we have an electrifying opportunity for...

  • Product Manager Afrika

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz Travelhouse Vollzeit

    Für unser Product Management für travelhouse Afrika suchen wir eine durchsetzungsstarke, proaktive und motivierte Persönlichkeit mit Erfahrung in der Reisebranche und viel Leidenschaft für die Destinationen.TravelhouseHauptsitz 8152 GlattbruggRoute berechnenWichtige HinweiseWir freuen uns über jede Bewerbung, können aber nur Online-Bewerbungen...

  • Product Manager

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz UBS Vollzeit

    Switzerland - Zürich Product Management and Development Global Wealth ManagementJob Reference #BRCity OpfikonJob Type Full TimeYour role Are you truly collaborative and motivated to join a challenging environment? Would you like to expand your banking knowledge and excel in high pressure environments? Are you solid as a rock when you're juggling a lot of...

  • Product Manager

    vor 2 Wochen

    Opfikon, Schweiz UBS Vollzeit

    Critères de l'offre Description du poste - work as part of our crew to further develop and deploy FX Linear Lifecyle & Risk according to business plans and priorities - reconcile requirements with different stakeholders and ensures communication and traceability - cross pod/stream communication and coordination to ensure that requirements and timelines are...

  • Product Manager

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz UBS Vollzeit

    Switzerland - Zürich Product Management and Development Global Wealth ManagementJob Reference #BRCity OpfikonJob Type Full TimeYour role Are you passionate about financial markets? Are you an innovator who loves conceptual thinking, to structure and to solve problems, and deliver optimal solutions to internal and external clients? To strengthen our team...

  • Product Manager Regulatory Business Rules

    vor 2 Wochen

    Opfikon, Schweiz UBS Vollzeit

    Critères de l'offre Description du poste Do you have an entrepreneurial mindset and are you eager to understand and fulfill our client's needs? At UBS, we re-imagine the way we work, the way we connect with each other - our colleagues, clients and partners - and the way we deliver value. Being agile will make us more responsive, more adaptable, and...

  • Product Manager Investment Funds

    vor 3 Wochen

    Opfikon, Schweiz UBS Vollzeit

    Switzerland - Zürich - Product Management and Development - Global Wealth Management **Job Reference #** - 275247BR **City** - Opfikon **Job Type** - Full Time **Your role** - Are you passionate about investment funds and do you love to analyze and solve problems on both a tactical and strategic level? Can you challenge the status quo, innovate and...

  • Product Manager Investment Funds

    Vor 5 Tagen

    Opfikon, Zürich, Schweiz UBS Vollzeit

    Switzerland - Zürich Product Management and Development Global Wealth ManagementJob Reference #BRCity OpfikonJob Type Full TimeYour role Are you passionate about investment funds and do you love to analyze and solve problems on both a tactical and strategic level? Can you challenge the status quo, innovate and simplify the complex? We are looking for...

  • Strategic Product Manager, Wealth Management

    vor 2 Wochen

    Opfikon, Schweiz UBS Vollzeit

    Critères de l'offre Description du poste Are you passionate about financial markets? Are you an innovator who loves to solve problems and deliver optimal solutions to internal and external clients? **To strengthen our team we're looking for a Product Manager to**: - drive the strategic development of the UBS Advice product family, the market leading...