Head of Int. Content Marketing

vor 2 Wochen

Zug, Schweiz JC New Retail AG Vollzeit

**Your mission**:

- Lead and develop international scope of Social Media Strategy, Brand and lifestyle collaborations and Fashion PR (for the Peek& Cloppenburg Group)
- Responsible for setting overlaying brand standards and guidelines for Country Hubs in close cooperation with the CH Headquarters and the German Key Market
- Envision global communication fields, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR, Event and retail
- Own the communications and advertising specific budgets and spending strategies to insure communication activities are developed with regional use and implementation issues in mind
- Hire, onboard and further develop the international team within the CH organization with direct or indirect reporting line
- Ensure the market standards stays on top of the fields in terms of multi brand content trends and omni-channel full funnel campaigning. Eager to implement new creative and innovative ideas, together with the team as early adopter
- Track the success of marketing communications efforts within key markets, subsidiaries and countries to ensure learning’s and future implementation

**Your profile**:

- 7+ years of professional experience in marketing and communication fields, experience in the fashion and lifestyle wholesale segment is a plus
- Superior organizational, leadership and mentoring skills as well as strong communication skills
- Strong understanding and ability to hire and develop great creatives and communicators
- Passion for communication opportunities in all its forms, from event, photo to video to graphics to emerging social media
- Strong affinity for digital trends and KPI set up and reporting skillset
- Fluent language skills in English, German is a plus

**Why us?**:

- Diverse projects in one of the most successful fashion retailers in Europe
- A dynamic working environment characterized by team orientation and a high level of personal responsibility
- The opportunity for both personal and professional development
- Development opportunities tailored to the individual needs of the employee
- Attractive workplace with a very good location
- Employee discounts in P&C stores
- Cultural, sports and health offers
- Flexible working: Home office & office

Flat hierarchies, swift decision-making and an agile way of working characterize the new-work environment at JC New Retail, founded in October 2021.

As an integral-part of the Peek & Cloppenburg Group JC New Retail combines start-up vibes with the experience and security of a 120 years family business.

Aligned with the ambitious goals of international expansion and digitalization, JC new retail combines central functions such as procurement, strategy, IT and marketing that coordinate processes crucial for Peek & Cloppenburg Group.

The focus is always on the best possible customer orientation. With its analytical and strategic orientation, JC New Retail will play a decisive role in the successful omnichannel transformation of Peek & Cloppenburg Group's portfolio, which continues to grow internationally.

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