Marketing Executive Chde

vor 3 Wochen

Basel, Schweiz ESL Education Vollzeit

Company Description
Kaplan Language Group (KLG) is a reliable and respected leader in the language travel industry, that provides high-quality, language-travel programs across the world. The group consists of some of the biggest names in educational language tourism: Alpadia Language Schools, ESL Languages, and Kaplan International Languages. With more than 130 combined years of experience and thousands of happy and satisfied alumni - KLG is a reliable and respected leader in the language travel industry.

KLG offers a wide range of language and cultural programs in more than 100 countries across the world, allowing students to embark on a unique, life-changing journey specifically tailored to them.

**Job Description**:
We are recruiting a Junior Marketing Executive (Swiss German speaker) to support, sustain and grow the strong presence of the brands in the local markets. You will be part of the Regional European marketing team, reporting to the Marketing Manager Switzerland & Germany and have the opportunity to work with an international team with offices across Europe.

The post would ideally suit someone who got previous experience in marketing or similar role in-house, in their native language (Swiss German) but also in English depending on what is appropriate and engaging for our target audience of students, parents and professionals. The role would provide you with an excellent exposure to international marketing using a variety of digital and traditional offline channels.
**Your responsibilities will include**:
**Revenue and Lead generation**
- Creating and implementing a marketing activity calendar across the three brands to contribute to lead generation and conversion efforts both online and offline
- Supporting the development and implementation of all planned marketing activities with focus on the ROI and high growth in leads, bookings, revenue
- Evaluating and optimizing marketing campaigns
**Brand development**
- Liaising and networking with a range of stakeholders including clients, suppliers and partners
- Organising and attending events as conferences, fairs, seminars, and exhibitions
- Coordinating the production and effective distribution of promotional materials and merchandise
- Sourcing and securing sponsorship/blogger partnerships /influencers
**CRM**
- Communicating with target audiences and managing customer relationships (SM, CRM, etc.)
**Content and **localisation**
- Writing, translating and proofreading copy
- Supporting the management of content and website
- Ensuring the quality, consistency and local effectiveness of the websites in terms of customer experience and localised content, working with channel specialists as required
- Monitoring performance of website using Google Analytics and other tracking software and centrally-produced reports, recommending improvements
- Supporting the development of local SEO strategy
- Seeding content and link building
- Contribute to local content development and management to keep it relevant to local market
**Others**
- Regularly monitoring competitor promotions and marketing initiatives
- Support the relationship with the local sales team, gathering insights from the market
- Evaluating and optimizing marketing campaigns
- Assisting regional sales managers

Qualifications**
About you**:
To be successful in the role you’ll have the following:

- Bachelor’s degree or above (desirable)
- Relevant marketing experience dealing with local Swiss German market
Experience in traditional offline marketing - identifying good potential opportunities for collaboration, negotiation and maintenance of those long-term partnerships
- Keen interest in following marketing online trends, technology, social media, blogs, travel
- Creative thinker who can contribute new ideas, follows latest trends
- Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines
Experience with website analytics tools
- Complimentary experience of offline marketing
- Highly energetic and self-motivated, self-aware, innovative and team worker
- Have global mindset
**Language skills**:

- Swiss German native
- Fluent in English
- Preferably knowledge of French or Italian (not mandatory)

Additional Information**
What We Offer You**:

- This is a full-time position based in Zurich, the office is located at the main station, with some travel to different work locations within CH if required
- The opportunity to develop your skills in an international environment, in the exciting field of language travel
- You will be fully supported in your role with on-going coaching and training from your colleagues and managers.
- A young and dynamic work atmosphere
- An environment where corporate ethics and sustainable development matter
- Competitive salary
**Application method

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