Product Marketing Executive

Vor 2 Tagen


Zurich, Schweiz The Estée Lauder Companies Vollzeit

**Mission**
- Manages product portfolio per channel, retailer, door type
- Supports Commercial, Trade and Consumer Marketing in building launch plans
- Sets prices according to regional and global policies
- Owns the brands sales drivers and contributes to forecast accuracy
- Contributes to Retailer discussions preparation on product-related topics
- Analyzes the prestige beauty market to provide insights and identify opportunities

**What you bring**
- Similar experience
- Fluent English and German
- Open and self-confident personality
- Independent and solution-oriented way of working with quick comprehension and initiative
- Fluent German and very good oral and written skills in English; French a big advantage

**Qualifications**
Key activities**:

- Manages product portfolio per channel, retailer, door type
- Performs assortment analyses; analyses competitors’ assortment
- Relays specific local needs related to products (e.g. locally relevant categories or benefits); iterates with Global / Regional team on local adaptations
- Builds local product offering (e.g. product sets) and differentiation program in coordination with Trade Marketing and Online
- Understands competitive landscape and trends in markets and competition, customers, consumers, category developments, products, prices, and channels to identify opportunities for growth and profit enhancement
- Supports Consumer Marketing in building launch plans, adapting global guidelines to local opportunities
- Sets prices according to regional and global policies
- Tracks competitors' prices
- Plans price increases
- Monitors pricing plan execution by KAMs, Retail and E-commerce teams
- Contributes to Retailer discussions preparation on product-related topics (launches, assortment range, prices, exclusivities)
- Owns the brands sales drivers and signals feeding and contributes to forecast accuracy
- Defines and updates signals and sales drivers, consulting other teams if needed in order to represent all channels
- Is accountable for NPL forecasting following global decision-making framework and evaluating cannibalization vs. existing product portfolio in granular way
- Provide regular updates to the Ops DP (and commercial team) on the Marketing Activity Calendar, product discontinuations, changes to NPL estimates
- Participates to the Affiliate Brand Lock in Consensus Meeting
- Works closely with Supply Chain to monitor stocks and sell through data; proposes mitigation actions in case of availability or excess issues (in collaboration with Trade, Consumer Marketing and Commercial teams)
- Contributes to Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding to launches, in coordination with Trade Marketing team
- PM also deliver planograms to all doors based on their assortment and VM type, leveraging data for decision making

**Job**: Marketing
**Primary Location**: CH-ZH-Zurich

**Job Type**: Standard
**Schedule**: Full-time
**Shift**: 1st (Day) Shift
**Job Number**: 224660



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