Institutional Product Marketing Manager

Vor 3 Tagen


Zurich, Schweiz FE Fundinfo Vollzeit

**Who we are**

FE fundinfo is a global fund data and technology leader. We facilitate better, more efficient investing by connecting fund managers and fund distributors and enabling them to share and act on trusted, insightful information. We provide the data, tools, infrastructure and the expertise required to research, distribute, market and invest in funds and model portfolios.

FE fundinfo has offices in the UK, Europe and Asia Pacific. Our clients include fund managers, life and pension providers, financial advisers and networks, platforms, fund supermarkets, software houses, financial portals and private investors.

We provide data, tools and software for fund managers and other financial services firms, including data feeds, dissemination, document production, funds registration, marketing services and digital tools to help fund managers remain compliant and grow AUM.

**The role**

The Institutional Product Marketing Manager of the Product Marketing function will be responsible for developing and implementing product marketing strategy and delivery, including articulating our firm’s unique product capabilities and value proposition across fund managers and fund distributors globally.

You will be responsible for bringing new products, features, and/or services for Institutional clients to market, driving adoption and engagement with our products and working closely with our product, propositions, sales and marketing teams to do product research, build engagement, generate leads and ultimately drive revenue. This is a core role at the heart of the business, making the value of our products visible to clients.

This role can be based in Zurich, Frankfurt am Main or Luxembourg.

The Institutional Product Marketing Manager will:
**Key Responsibilities**
- Define our commercial product narrative and positioning, supporting the business development process, promoting product features, and influencing the product roadmap.
- Establish the product story. Author the story of value and benefits for our products overall and for new features, and arm our sales, account management and client-facing teams with the materials they need to represent that story to clients.
- Promote product features. Educate and arm our client teams to sell and deploy new features, including via teach-ins, collateral creation, and direct engagement with those teams.
- Own and author the product collateral. Create and maintain the 'gold copy' of pitch materials for our products and for new features.
- Track and drive adoption. Design and implement capabilities to track adoption and extract actionable insights. Use these insights to identify and execute on opportunities to improve deployment and usage of existing and new features.
- Launch new features. Write launch plans, syndicate with client teams, write client-facing collateral and oversee feature go-lives.
- Support our client teams. Design and implement the Product Marketing teams' engagement model with key internal stakeholders, especially our sales, account management, customer success, data relationship management and propositions teams.
- Act as an expert on our overall user base. Organise and conduct user research, participate in user testing, and study industry intel.
- Develop buyer personas and strategic product positioning alongside persona appropriate messaging.
- Collaborate deeply with Marketing to bring persona based campaigns to life and track efficacy, refining messaging as appropriate.
- Collaborate deeply with Product Management to inform the roadmap and inform priorities.
- Own the collection and aggregation of customer and sales feedback on campaigns which feed into the product roadmap and delivery.
- You will draw on your in-depth technical, competitor and product knowledge to create and deliver clear and compelling product collateral, content and sales and partner enablement tools. These can range from feature & benefit datasheets, product presentations, competitor battlecards, guides, standard demos, video summaries and snippets, webpages, FAQs, standard RFI response wording, and price and ROI calculators.

**Success measures**
- Product adoption, penetration rates of existing customer base and new target markets.
- NPS /CSAT, marketing leads, pipeline and revenue.
- Client facing teams enabled with appropriate materials, trained and consistently positioning products.

**Experience required**
- Experienced B2B product marketing professional, ideally financial services.
- Fluent in English (C1) plus either German (C1) or French (C1) - written and spoken.
- Experience determining product-market fit and delivering products to market.
- Understanding of the Fund Management space and our core client segments (Fund Managers, Fund Distributors, Financial Advisers).
- Commercially minded with a clearly client centric approach.
- Experience of developing high impact content that resonates with an institutional audience.
- Excellent influencing and communication ski



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