Global Branding Lead

vor 2 Wochen

Basel, Schweiz Adecco Vollzeit

For an international company in the global agribusiness market in Basel we are looking for a:
**Global Branding Lead - temporary assignment, min. 9 months (100%)**:
**Purpose of the role**

Drive global brand strategies and launches within the Global Crop Protection and Seeds Marketing area, providing expertise and support to commercial teams in traditional and digital branding and communications
**Accountabilities**
- Lead key strategic branding initiatives
- Lead the development of big ideas, brand modelling, message map and other relevant topics
- Introduce new practices in branding to ensure best-in-class, customer-focused delivery
- Own relationships with agencies for development of big ideas and branding collateral
- Lead the development of clear and concise briefs
- Coordinate with Customer Insight team to ensure proper alignment with branding initiatives
- Work in close collaboration with the global/local marketing teams, CI team, Digital Marketing team to develop customer-centric and effective approach to branding and related asset/content creation
- Collaborate with the Commercial Excellence team to drive global branding community development
- Collaborate with the Commercial Excellence and CI teams to use data analytics to step-change our understanding of customers and the quality of our deliverables. Drive relevant KPIs across the branding team
- Facilitate brand related workshops linked to global projects.
- Establish and own a project agenda, with clear deliverables, timelines and measures to deliver and implement
- Gain approval for necessary investments from governance body

**Your skills & experiences**
- Extensive understanding of traditional and digital branding and communications practices and methodologies
- Degree in brand management/ marketing communications or equivalent, with strong emphasis in digital marketing
- Minimum 5+ years agency or brand strategy and positioning experience
- Hands-on experience in FMCG / Pharma or B2B product branding and communications
- Marketing experience (Marketing Communications, Branding, Digital Marketing)
- Experience working with branded content (especially digital), visual identities and packaging
- Experience of identifying relevant insights based on data analytics to drive the business
- Drove operational efficiency improvement on projects and internal initiatives and set-up relevant KPIs for further optimization
- Experience creating from “white page" (vs. following existing processes)
- Broad international marketing communications experience
- Leading and managing complex projects while demonstrating discipline, great time and project management skills as well as setting priorities and being accountable
- Ideally previous experience of working in a local or regional marketing or commercial role
- Experienced Microsoft Office tools user (Powerpoint, Excel, Word, Teams, Outlook)
- Comfortable with analytics and KPIs being able to harness the power of data
- Great set of communication and presentation skills, ability to land the message
- Strong networking skills, team player, keen interest to lead, learn and contribute Quick assimilation of information and effective guidance to the implementation team

**Your contact**

Herr Fabio Antonelli, Deputy Branch Manager, looks forward to answer your questions by phone %061 323 07 45.

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