Vie Sales

**MEMO INTERNATIONAL** is a family fragrance group established in 2007 with a portfolio of 3 brands **Memo Paris, Floraiku Paris **and** Hermetica Paris**. We’re a company that genuinely cares about our people, our products, our clients, and the environment. **High energy, creativity** and an **entrepreneurial spirit** are essential qualities that animate every member of our team every day. If you have great eye, the ability to capture and highlight products and a quick learning pace, we want you on our team

**POSTE ET MISSION**

We are looking for Trade Marketing Executive to join the Commercial and Marketing department of MEMO INTERNATIONAL by taking part in the development and monitoring of the team's marketing projects in the Europe zone. In charge of trade marketing, training and sales activations, you will provide the best solution to ensure the desired implementation of the local marketing plans and maximize sales and CX performance.

You will work closely with the Area Manager and you will be based in Geneva.

**WHAT YOU WILL DO**
- You will learn the ins and outs of luxury retail operations including but not limited to Trade Marketing, omni-channel sales, training and Digital.
- Establish a great working relations with local partners, including but not limited to brand managers at distributors and retailers, store/counter managers and BAs, and department store managers.
- Measure and develop the brand awareness in existing online/offline distribution with a focus on the European markets, follow the marketing and sales plan and its execution in the different countries.
- Ensure the influence of Memo International brands in the region by closely monitoring the proper execution of the basics of a luxury brand (CX, Merchandising, Stock, Training, Sell-out)
- Monitor and Report the SISOS of all doors on monthly basis.
- Maintain the energy of the team and the follow-up of the activities in the region

**Action on the job**:

- Implement the execution of the trade marketing plan and touch points through sampling campaigns by retailer with the local team and the distributors in the region
- Work closely with the local sales and marketing teams on the execution of the marketing plan and roll out sales activation at key retailers in the region
- In charge of analyzing and driving the sales plan in order to optimize the profitability of sales and marketing actions
- Measuring the CX and training the trainers to enable a clear customer experience
- Monitoring and optimization of the stock of all marketing tools in the warehouse of distributors and retailers and forecasting the quantities according to the main commercial activations planned with the retailers and distributors on calendar basis
- Monthly monitoring of the POS in the region: Merch, stock and team energy
- Weekly monitoring in key doors (Staff, merchandise, POSM, stock)
- Monthly update of sales/stock/purchase received from retailers and distributors
- Help to plan and organize seminars and PR events in the region
- Follow-up on different merchandising projects in the region, including Shop in shop, corners, backwall, podiums, Pop-ups and boutiques

**Responsible for the development, presence, and visibility of the ECOM and ETAIL**:

- Ensure retailer Ecom's are updated with new launches, packshots and assortment
- Ensure and activate online sampling and other activation campaigns with the retailer's digital manager in charge of the digital campaign
- Work with the head office team on social media activation for the main countries (IG, SNAP, TIKTOK)

**Development of additional marketing tools**
- Proactively propose new concepts, processes and tools to maximize customer experience and sales effectiveness.
- Validate Ecom and pureplayer layouts and brand digital guidelines
- Follow up on on-counter visual changes on based on the marketing calendar
- Gather and share launch tool requirements with the sales team
- Update the assortment by retailer and by Pureplayer (ecom), if and when necessary
- Participate in the implementation of the main training events and in the development of the local training manual
- Set up a market analysis per quarter and report on key innovations and activations in the same sector

**PROFIL**
- Fluency in English is a must, Italian and German highly appreciated
- Degree in marketing or business administration (Luxury management is preferred)
- Experience in luxury brand marketing, advertising
- Experience within omnichannel brand strategy planning and digital campaign
- Experience in Marketing and digital strategy, PR, Communications, Partnerships, Events, Training
- Passion for luxury beauty, interest, or experience in fashion, with strong affinity for the brand and details
- Strong communication and commercial skills
- Strong problem solving and analytical skills
- Ability to balance high level strategic thinking with detail-oriented day to day tasks
- Comfortable working autonomously
- Highly organized with an e