Business Analytics
Vor 5 Tagen
The Business Analytics and Insights Manager will play a key role in setting the Strategic Direction for Onboard Revenue (OBR), by building dashboards and analysing performance trends for Revenue, Costs and Guest Satisfaction. He\/She will be responsible for translating data into valuable information and actionable recommendations for the business, for leading the execution of analytical plans that identify performance and execution results and comprehend the impact of local market issues on sales performance.
- Fluent in English. Any other language is an advantage;
- Master’s Degree in Data Science, Data Analytics, Business Administration or related field;
- 7+ years of professional experience in similar roles with focus on report and dashboard creation, as well as KPI driven performance analysis;
- Proficiency in a Business Intelligence tool as report & dashboard creator (Super-user) with SAP Business Objects strongly preferred.
- Proficiency in Excel (Pivots, Lookups, etc.);
- SQL knowledge is an asset;
- Background in Cruise, Hospitality, Tourism is a plus.
- Leverages corporate Business Intelligence tools and systems to maximize OBR results by tracking, analysing and evaluating business performance;
- Creates KPI reports and dashboards for all revenue areas, and runs monthly review meetings with Business Leaders to assess progress vis-à-vis goals;
- Prepares architecture for data, prepares strategies and provides business visualization solutions;
- Supervises efficient working of all Business Intelligence projects, analyzes requirements and performs appropriate tests on same;
- Runs analyses to define greatest contributors of success for Gross Revenue, Net Revenue and Guest Satisfaction;
- Assists with defining the right discounting strategy - by market - to optimize results and penetration;
- Leverages data to set targeted marketing & pricing strategies, for use onboard and pre-cruise;
- Responsible for creation & maintenance of a (i) Newbuild Revenue Dashboard (helping to define newbuild concepts \/ strategies by focusing on key metrics of success (eg. revenue-per-sq-meter of existing spaces, guest flow, penetration by revenue area, etc)), and (ii) Total Guest Net Value Dashboard (helping to understand the mechanics of any changes in itineraries, and to assist in itinerary planning \/ expectation for voyages planned (premised on booked guest nationalities, NTR, etc);
- Regular analysis of company-wide data to assess trends \/ correlation between onboard revenues and countless variables, including: ticket price, nationality, source market, gender, age, etc.
VISA REQUIREMENTS (if any)
Right to work in Switzerland.
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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