Marketing Manager Thv Switzerland

vor 14 Stunden

Nyon, Schweiz Edwards Lifesciences Vollzeit

Essential Job Functions
Identify restrictions to patient access within Switzerland. Evaluate and identify creative sources and solutions that can help inform and influence the strategic business plan for patient outreach initiatives (e.g. recruitment events) in collaboration with stakeholders (e.g. physicians, research coordinators). Establish an understanding of referral dynamics and how patient access may be restricted or delayed to the treatment
Develop new and existing relationships with HCPs (e.g. physicians and key staff) through regular outreach and education activities, referring HCP visits, product demonstration and conference participation
Develop HCP- and patient-directed materials to support strategic business plan in collaboration with clinical marketing and therapy awareness team
Define current and future opportunities along the Heart Team referral pathway and engage Senior Hospital Leadership around those, to maximize the patient access to therapy. Connect these activities with Edwards strategic programs, such as Edwards Benchmark.
Maintain contact with local KOLs and develop high quality relations with other health care professionals, Develop event strategy, aligned with local dynamics/needs and EU event strategy
Evaluate local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities
Drive the implementation of new product and indication launches and ensure strong launch execution.

Education/Experience
Bachelor's Degree in marketing, economics, or biomedical engineering or equivalent or additional Healthcare related (scientific or engineering) post-graduate degree a plus (at least 8 years of related experience working in sales, marketing, or healthcare industry) or Master's Degree (at least 6 years of related experience working in sales, marketing, or healthcare industry)

**Required Skills**:
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
Extensive understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
English mandatory and fluency in German language is a plus
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

About Edwards Lifesciences

Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.

For us, helping patients is not a slogan - it’s our life’s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and imp

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