Head of External Communications
vor 2 Monaten
Description du poste
For one of our clients, a Swiss Private Bank based in Geneva, we are looking for a Head of External Communication.
**The Role
- Define and implement Group PR Strategy (media/Social media/digital media);
- Oversee Group world-wide press relations (print, TV, etc.) with local media relations team and via PR agencies world-wide;
- Increase readership/audience leveraging all communications channels;
- Define & manage the implementation of Digital media strategy (LinkedIn, X, Facebook, WeChat, Instagram);
- Streamline and promote external content (annual report, investment content, white papers, ExCo members interviews) leveraging all channels;
- Articulate specific communication plans with stakeholders to promote the bank's investment expertise internally;
- Recycle/curate content into fitting format: news, articles, videos etc.
- Elaborate content planning - Ensure consistency across all media/support;
Management of a team of 5 people.**The Profile
- Master's Degree;
- A minimum of 5-10 years’ relevant experience in the financial services industry (Private Banking and/or Asset Management) in a communication role;
- Solid Investment background;
- At ease with all social media platforms and digital communications tools;
- Long experience with media relations (min. 5 years in dealing with media requests);
- Capacity to leverage and develop clear digital media strategy;
- Strong project management ability;
- Excellent written communications skills (experience to write, rewrite or edit complex/investment communications with a perfect command of English);
Perfect Fluency in English and advanced in French or German.
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