Digital Content Manager
vor 21 Stunden
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon
Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing (VR) Series,
5150 Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running Series,
IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard
Chartered Singapore Marathon and The Sun-Herald City2Surf®, UTMB® World Series events
including Tarawera Ultramarathon and Ultra-Trail Australia, Epic Series mountain bike races
including the Absa Cape Epic®, road cycling events including Haute Route®, and other multisport
races. The IRONMAN Group is the largest operator of mass participation sports in the world and
provides more than a million participants annually the benefits of endurance sports through the
company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes
athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event
in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the
world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with
hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private,
For our The IRONMAN Group Haute Route entity, based in Lausanne, Switzerland (other EU office
locations for discussion), we are actively looking for a highly motivated, fluent English and French
speaking:
**Digital content manager (M/F/d)**
**Key Responsibilities
**Social Media strategy & community engagement**:
- Build and execute social media strategy in alignment with marketing team according to
marketing objectives, with a key focus on building the series brand and driving event
registrations.
- Plan and execute meaningful race weekend coverage across digital platforms.
- Research, evaluate and make recommendations on new digital channels and content
- delivery mechanisms.- Storyboard and create effective and engaging digital content using multimedia tools.
- Utilize video and multimedia to enhance digital engagement.
- Monitor & manage social media channels and communities.
- Collaborate with Athlete Services team to resolve customer issues surfacing through social
- media.- Identify, respond, and elevate potential crisis situations.
- Contribute to campaign brainstorming sessions including partner post curation and fulfil
- social content posting obligations.- Align with Communication, Global Partnerships and Marketing teams to ensure social
strategies maximize value of department initiatives and deliver high quality content and
endorsements.
**Paid Media**:
- Plan and execute digital media buying and agency management. Seek new media
placements and opportunities, either through media agencies or direct negotiation.
- Set KPIs and conduct post-campaign analysis and report against KPIs. Make
- recommendations and adjustments based on results- Collaborate with graphic designer, video and photography teams and use own creative
- and copywriting skill to develop content that engages customers and delivers on results.- Deliver regular reports on campaign performance and actionable opportunities to
- marketing team to enhance marketing campaigns.- Manage and assign digital budget in alignment with marketing manager based on best
- practice and targets.- Report on monthly digital budget spend and forecasted spend for campaigns.
**Copywriting**:
- Using a profound understanding of cycling and/or endurance sports culture,
communicate to the target audience using the defined brand voice across all touch points
and channels.
- Write and produce sparkling content for all social media and tactical brand tools
(catalogue, guides, etc.).
- Writing clear and error-free content for the company’s website that reflects Brand’s
passionate tone of voice.
**Skills and competencies**
- 3 years’ experience preferably in the cycling or outdoor industry.
- English mother tongue with a passion for language, plus proven experience in editorial
landscape in both writing and sub-editing. French as a second language will be an
advantage.
- Background of working with different departments and tight deadlines.
- A proven ability to work quickly and efficiently with accuracy.
- Great organizational skills and eye for detail.
- Proactive team player in a fast-paced environment.
- Ability to work with Adobe Photoshop.
- Video Editing and Premiere Pro or similar editing software skills is a plus.
**What we offer**
- Attractive salary, and annual bonus remuneration payment based on personal and
- company performance.- Endurance event entry benefits.
- Travel to other European countries.
- Open, modern, and friendly working environment with a strong culture across EMEA.
- Opportunity to be creative in your work and the possibility to develop your own ideas
- and concepts.- Informal and relaxed dress
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