Digital Campaigns Manager

vor 7 Monaten

Lausanne, Schweiz Brodard Executive Search Vollzeit

Description du poste
- For our client, an international organisation based in Lausanne, we are seeking a Digital Campaigns Manager for its Commercial Department.- Purpose of the role:
- The Digital Campaign Manager (DMC) is responsible for developing, planning, implementing and optimising advertising and branded campaigns across the organisation’s digital touchpoints, with the goal of increasing the brand’s ROI. The digital campaign manager will be responsible for the delivery of the digital campaign from A-to-Z. From ideating the creative concept, to leading the production process and the relationship with the client, till the final publication and reporting.- The Digital Campaign Manager is a crucial role in supporting the growth of the organization's commercial program. Two years ago, the organisation implemented a new digital sales strategy which has become an essential source of revenue. Despite its success, the strategy is still evolving and requires ongoing development. As a result, the DCM will need to thrive in a start-up environment by being proactive, generous, and supportive of both colleagues and clients. The DCM will collaborate closely with the Sales and Business Development team to create compelling brand offers, manage campaigns, and ensure successful execution and client satisfaction. Reporting to the Head of Digital in the Commercial department, the DCM will play a vital role in driving the organization's continued success.**Key Responsibilities**:

- Own a deep understanding of the digital marketing world, with a particular eye for content marketing, being able to educate and drive potential partners to new ways of achieving their commercial goals through branded campaigns and/or advertising and or digital activations.
- Help the Sales and Business Development Manager preparing sales proposals and managing the entire campaign lifecycle with advertisers and brands.
- Ensure effective delivery of the campaigns with the aim to build trusted and long term relationships.
- Inventory- Management of the organization’s entire digital advertising inventory and assess opportunities to create new inventories;
- Work with agencies to adapt inventory as required.
- Planning- Manage the overall campaigns calendar;
- Creative ideation of branded campaigns, advertising campaigns or digital activations;
- Lead and coordinate the assets production delivery with the Media House, and/or agencies and ensure the highest standards of quality are met;
- Coordinate the campaign launch with the agencies, and oversee its delivery;
- Prepare, create and launch Facebook campaigns as required;
- Update the inventory availabilities in close coordination with the Sales & Business Development Team;
- Account management and relationship management with the client from the signature moment to the moment of the delivery, continuing nourishing the relationship after with reporting and proposing new ideas.
- Delivery- Ensure the quality of the deliverables is met and in accordance with the organization’s standards of excellence;
- Create and launch campaigns in accordance with the Insertion Orders and Booking forms;
- Ensure the smooth running of the campaigns;
- Adapt the campaigns’ delivery if required to optimise performance.
- Reporting- Create relevant reports during and after the campaigns in order to debrief on their performance to the brands;
- Analyse the campaigns’ performances and provide improvement recommendations;
- Feedback on market price evolution to the Sales and Business Development Team
- General- Develop a deep understanding of the website's traffic and other relevant key metrics;
- Liaise with internal teams, partners, external agencies and freelancers;
- Work with the organization’s Content & Social Media Producers to integrate campaigns within the global content plan;
- Support the integration of corporate & marketing campaigns across digital and social media platforms;
- Manage relevant budgets assigned to campaigns;
- Establish regular market benchmarks within digital marketing in particular for digital advertisement and branded content;
- Other duties as assigned.

**Profile***:

- Bachelor’s degree or equivalent in digital marketing or equivalent
- Equestrian background and interest
- Perfect fluency in English required, additional languages an asset
- Facebook Certified Digital Marketing Associate
- At least 1 years of experience within the digital media industry
- Excellent command of the various digital office working tools, such as Google tools, and especially Google Analytics
- Rigorous and meticulous
- Ability to work well within a team, under pressure and meet deadlines
- Good understanding of sponsorship and partnership commercial models
- A willingness to adopt a start-up mindset and put in extra hours when needed

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