Associate Manager, Omnichannel Marketing, 100%
vor 3 Wochen
DEPARTMENT: Product Development & Marketing
COMPANY: Biognosys AG
LOCATION: Wagistrasse 21 | 8952 Schlieren | Switzerland
CONTACT: Arina Klein, (Senior HR Specialist) | Telephone: 0442445018
At Biognosys, we believe that deep proteome insights hold the key to breakthrough discoveries that transform science for better lives. With our versatile portfolio of next-generation proteomics solutions, including the TrueDiscovery®, TrueTarget®, and TrueSignature® research service platforms, our flagship software Spectronaut®, and the PQ500 kit, we make the proteome actionable to empower research, drug development, and clinical decision-making. Our solutions provide a multi-dimensional view of protein expression, function, and structure in all biological species and sample types. Our unique, patented technologies utilize high-resolution mass spectrometry to quantify thousands of proteins with industry-leading precision, depth, and throughput. Through our strategic partnership with Bruker (Nasdaq: BRKR), we make proteomics globally accessible.
THE OPPORTUNITY
Proteomics is an increasingly established and widely applicable technology to gain biological insights. The addressable market is large and ranges from software and kits to contract research services for pharma and diagnostics R&D. As Associate Manager Omnichannel Marketing, you will have a broad scope of responsibilities on branding and design, omnichannel marketing activities and international conferences and events. You will be instrumental in strengthening the Biognosys corporate brand and increasing the awareness and adoption of the company’s offerings across both business lines, Research Services and Software & Kits. You will report to the Head of Marketing & Communications and reinforce the existing marketing team. You will work closely together with colleagues specializing toward Product Marketing to implement our products’ positioning, messaging, and content across our marketing channels with impactful branding, design, and user experience. Additionally, you will collaborate with cross-departmental stakeholders from Product Development, Business Development, R&D, and Scientific Operations that are involved in marketing and sales activities. You are joining us at an exciting time, as we just expanded our presence in the US with a new facility and are planning for exciting launches, conferences, and events.
YOUR RESPONSIBILITIES
- Planning, implementing, and tracking omnichannel campaigns and activities; maintaining the Biognosys marketing communications calendar
- Conceptualizing and implementing content updates on the Biognosys website, leading SEO/SEM activities, both in-house and in collaboration with agency partners
- Creating and scheduling social media content (both organic posts and paid ads)
- Project management, logistics, audiovisual support, and promotion for both digital and in-person events, including international conferences with large scientific and exhibition presence
- Planning and managing the creation and updating of marketing collaterals, both in-house and in collaboration with agency partners
- Overseeing, developing, and implementing the brand strategy and architecture across the entire portfolio of company and product brands; maintaining branding guidelines, assets, and templates
- Managing marketing operations workstreams and supporting sales enablement initiatives, e.g.: maintaining collateral inventories, maintaining intranet sites and file locations with marketing and sales material, developing sales presentations
- Monitoring, collecting and reporting analytics from the various marketing channels and platforms and optimizing lead and customer data management in the CRM system, in order to continuously optimize campaigns and improve the marketing-to-sales funnel and opportunities pipeline
- Budget administration for assigned activities
YOUR PROFILE
Required qualifications
- An educational degree in marketing or another relevant business field
- First professional experience in marketing
- Experience with Omnichannel Campaigns planning, execution, and performance tracking
- Experience with conferences and events organization
- Experience with branding workstreams, marketing collateral development, and graphic design processes and tools
- Advanced general computer and Microsoft Office software skills
- Very good knowledge of spoken and written English
- Good communication and collaboration skills
- High dedication to quality and results
- Independent working style, with adequate project management skills and ability to work on multiple projects in parallel
- Openness and flexibility to adapt in a rapidly evolving environment
Preferred qualifications
- B2B marketing experience in life sciences or an industry with similar technical complexity, and/or educational background in life sciences
- Advanced experience in conference and events organization
- Hands-on experience with graphic design processes and tools
- Hands-
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