Market Access Marketing Manager

Vor 4 Tagen

Home Office, Schweiz Dexcom Vollzeit

Functional Description

Responsible for defining, developing, and implementing the brand strategy for specific products, product lines, lines of business, or on a company-wide campaign basis. Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products. Collaborates with business units, regions, and channels to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company. Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth and market share objectives. Partners with cross-functional teams to lead brand planning efforts and develop brand personality in conjunction with marketing, product marketing, product management, market research and marketing communications functions. Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

Functional/Business Knowledge

Knowledge and awareness spans all aspects of the specific functional area.

Having wide-ranging experience, uses professional concepts and knowledge of company objectives to resolve complex issues in creative and effective ways.

Develops a proficiency of the company's business / market in order to inform decisions.

Scope

Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals.

Provides guidance to team members / supporting employees using established company policies.

Frequently interacts with subordinate supervisors, customers, and/or functional peer group managers, normally involving matters between functional areas, other company divisions or units, or customers and the company.

Judgement

Works on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors.

Follows processes and policies in selecting methods and techniques for obtaining solutions.

Erroneous decisions or failure to achieve results will add to costs and may impact the short-term goals of the organization.

Management

Manages the coordination of department/functional activities with responsibility for results, methods and staffing.

In some instances may be responsible for a functional area or contracted / outsourced employees or matrixed reports.

People management responsibilities include hiring / terminations, performance reviews, career development coaching and compensation decisions.

Field Sales

N/A

Experience and Education

Typically requires a Bachelors degree with 8-12 years of industry experience.

2-5 years of previous management or lead experience.

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