Associate Director, Analytics Products, Customer Ai

Vor 4 Tagen

Basel, Schweiz Novartis Vollzeit

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.
- Novartis’ ambition is to be a recognized leader in customer experience and engagement (CE&E). The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.
- The Customer Experience & Engagement Data & Analytics group seeks a highly motivated leader of predictive analytics solutions. This role is turning business needs into analytic initiatives and creating compelling, data-driven narratives based on those analytic outcomes. Accountable for strategizing and executing customer AI products (dynamic targeting, segmentation, and network map of HCPs). The person will keep abreast of the latest thinking and best-in-class methods within the industry.**Your responsibilities include, but are not limited to**:

- Build Customer AI products to support data-driven decision-making by innovatively leveraging data to provide actionable insights on business performance
- You will build predictive models to identify and engage with the most valuable physicians
- You will drive Customer analytics (e.g. Micro-Segmentation, Patient Prediction models, Lookalike Modeling) and perform A/B tests on content, device etc. across the IMI organization
- You will develop optimized channel selection models to identify digital channels and publishers through which Novartis can engage with physicians
- You will partner with Integrated Insights and commercial teams to drive Network maps of HCPs based on speciality topics, preferences, and brand lifecycle across key markets and brands
- You will collaborate with the Data & AI strategy, Data products, and country Data Science teams to develop customer AI models for micro-segmentation of physicians & patients
- Bring a “can-do” attitude and teamwork, and inspire others on culture change
- Develop a methodology to measure the impact of the Next best actions
- Build models for advanced segmentation and patient identification

**Commitment to Diversity & Inclusion**:

- Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._

**Minimum requirements**

**What will you bring to the role**
- Graduate degree, master's in a quantitative field (Data Science, Engineering, Mathematics, etc.)
- 5 years of experience in data analytics, marketing science, or a similar role
- 5 years of Pharmaceutical/Biotech/Healthcare in analytics/AI
- Good understanding of end-to-end pharma value chain (Discovery, Development and Commercialization process) and experience with field analytics, marketing and sales Analytics

**DESIRABLE REQUIREMENTS**:

- Programming experience in Python, R, or a similar language
- The high-level initiative, ability to multi-task, and passion for asking and answering questions with large, complex datasets while consistently seeking to innovate
- Excellent communication, presentation, and collaboration skills

transformingforgrowth
- Why Novartis?
- 766 million lives were touched by Novartis medicines in 2021, and while we're
- proud of this, we know there is so much more we could do to help improve and
- extend people's lives.
- We believe new insights, perspectives and ground-breaking solutions can be found
- at the intersection of medical science and digital innovation. That a diverse,
- equitable and inclusive environment inspires new ways of working.
- We believe our potential can thrive and grow in an unbossed culture underpinned
- by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world's
- toughest medical challenges. Because the greatest risk in life, is the risk of never
- trying
- Imagine what you could do here at Novartis
- Commitment to Diversity & Inclusion:

- Novartis is committed to building an outstanding, inclusive work environment and diverse
- teams representative of the patients and communities we serve.**Division**
- PHARMA

**Business Unit**
- Division Management

**Country**
- Switzerland

**Work Location**
- Basel

**Company/Legal Entity**
- Novartis Pharma AG

**Functional Area**
- BD&L & Strategic Planning

**Job Type**
- Full Time

**Employment Type**
- Regular

**Shift Work**
- No

**Early Talent**
- No

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