Marketing Manager Emea Dps Spine
Vor 6 Tagen
"Caring for the worldone person at a time”inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world. This culture of caring is the focus of our corporate philosophy, that are anchored in the internationally applicable Credo
DePuy Synthes Companies of Johnson & Johnson is the largest, most comprehensive orthopedic business in the world. DePuy Synthes offer an unparalleled breadth and depth of technology, devices, services and programs in the areas of joint reconstruction, trauma, spine, sports medicine, cranio-maxillofacial, power tools and biomaterials. Building on the legacy and strengths of two great companies, we are creating one organization that will be agile and better equipped in today’s evolving health care environment. Our broad array of inspired, innovative and high-quality offerings help advance the health and wellbeing of people around the world.
We are looking for a highly committed
**EMEA Marketing Manager Spine**:
**Position duties and responsibilities**
Demonstrate the ability to apply+ the following competencies to brand or portfolio
**BRAND STRATEGY**: The ability to plan and build a differentiated and clearly positioned brand that engages commit customers and grows sales.
**CUSTOMERS INSIGHTS AND ANALYTICS**: The ability to identify customer insights and market trends, including relationships with customers and influencers that improve delivery of marketing strategy and business results.
**MARKETING PLANNING AND EXECUTION**: The ability to develop and implement comprehensive marketing plans to effectively achieve business goals.
**STRATEGIC INNOVATION AND PIPELINE PREPARATION**: The ability to translate insights into strategies that meet category business needs to delivery long-term profitable growth.
**LAUNCH EXCELLENCE**: The ability to commercialize a product in a manner consistent with the New Product Development (NPD) process that achieves peak sales in a timely manner and delivers sustained business growth.
**MARKETING COMMUNICATION**: The ability to frame a story and align others to a business building outcome.
**Other responsibilities**:
Actively partner with our internal and external partners
On the respective product portfolio: to support:
- Portfolio Lifecycle management and segmentation, forecasting and obsolescence planning with the countries
- Develop Marketing campaigns and marketing materials (incl. surgical technique, etc)
- New Product launch and capability planning
- Develop Pricing strategy and supervise execution with the countries
- KOL management
- Commercial education
- Professional education
- Marketing & Business plan preparation work
- Collaborate with rest of EMEA marketing team
- Collaborate with Franchise Marketing and R&D on product pipeline and prioritization
- Map and understand the market situation
- Work on Business Cases to address the opportunity together with the countries
- Plan and implement the roll-out plans to address the opportunity
- Partner on Strategic Account Management process: key account acquisition and build-up of reference centers
- Gain deep market insight and understanding within the field of competency; drive this knowledge into the markets
- Competitive assessments
- Participate in strategic portfolio planning
**Qualifications**
- Higher Education completed
- Graduate preferably in a life science
- Chartered Institute of Marketing Diploma an advantage but not essential
- Regional Sales Manager experience preferred
- Previous marketing experience in a Healthcare Company
- Sales experience preferred but not crucial
- Fluent in English
**Collaboration and Partnership**: puts interests of enterprise above own; works well across functions and groups; forms teams effectively; encourages followership; instils a global attitude; champions standard methodology
**Results & Performance Driven**: assumes personal ownership and accountability for business results and solutions; consistently delivers results that meet or go above and beyond; makes the customer central to all thinking; keeps the focus on driving customer value
**Big Picture Orientation with Attention to Detail**: able to operate in two “worlds” simultaneously e.g., growth and cost control, enterprise and operating company success; sees the why as well as the what; can zoom in or out as needed
Travel requirements 40% to 50%
For more than 130 years, diversity, equity & inclusion have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo. We know that the success of our business depends on having the best talent in a workforce that reflects the
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