Digital & E-commerce Intern

vor 1 Woche

Geneve, Schweiz L'Occitane Vollzeit

The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products maker, producer and retailer. The Group is built on strong values of entrepreneurship, team work, respect and authenticity. It is committed to developing products that are environmentally friendly and sustainable.

The Group has eight brands : L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, LimeLife, Elemis, Sol de Janeiro and Grown Alchemist.
With a presence in 90 countries, our products are distributing in more than 3,000 stores in the world.

L'OCCITANE Group's mission is to "empower entrepreneurs and communities to cultivate natural beauty and well-being and regenerate nature". L'OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L'OCCITANE must therefore implement the company's mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L'OCCITANE shall contribute to growing sales, regenerating nature, caring for consumers & partners and supporting our employees.

**CONTEXT**:
L’Occitane operates across a variety of channels in Europe & the Middle East, working closely with local markets to activate our ecommerce digital marketing plan.

You will be part of a newly created Europe & Middle East Team driving regional digital & eCommerce strategy, implementing eCommerce features, coordinating web & social campaign, leveraging best practices and supporting the regional marketing plan.

You will report to the Head of Digital Europe & Middle East and support the team on **digital traffic acquisition** and **ecommerce** missions.

**MAIN MISSIONS**:
Support the Digital & eCommerce regional team in their main missions:

- **Digital traffic acquisition with a focus on SEO and paid media campaigns**
- Build and coordinate landing pages needs on Sales Force Commerce Cloud (SFCC), manage translations and keywords strategy
- Coordinate and follow up campaign assets execution (banners, briefs, reportings ) based on international campaign toolbox and ensuring consistency along the customer path on eCRM, Social and Ecom
- **Content & campaign implementation **on Sales Force Commerce Cloud (SFCC)
- Develop digital campaign toolkit for local markets
- Build landing pages on SFCC
- **Customer experience onsite**
- Support local markets to adopt and set up the e-commerce features available in SFCC
- Support local markets in their eCommerce AB tests (set up, coordination )
- Launch new Conversion Rate Optimisation initiatives (CRO)
- Communicate new features and share best practices across markets
- **Transversal support**
- Digital business reports, meeting coordination with regional teams, agencies, internal and cross functional coordination (CRM, MKTG, IT )
- Digital benchmark and features innovations

**HOW YOU CAN FIT**:

- Master or Bachelor degree in Digital / Engineer or Business School **(an internship agreement provided by your current school is mandatory**)
- First experience in eCommerce and digital acquisition is key,
- Fluent in English and French,
- Autonomous, proactive with a strong entrepreneurship mindset,
- Good communication skills and ability to adapt your message to your audience,
- Ability to understand retail & ecommerce challenges,
- The values of L’OCCITANE Group resonate with you.

**STARTING DATE**: July 2024 for 6 months (full-time position)

**LOCATION**: Geneva (Plan-les-Ouates), Switzerland
- If you are selected, we will have the pleasure to meet you during an online recruitment day_

L'OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees' careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity - and our commitment to sustainability.

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