Senior Manager, Narrative Engagement and Activation
vor 1 Tag
Proactively engage with stakeholders throughout the matrix to ensure understanding and embedding of the reputation framework, building partnership, and driving narrative coherence.Develop and deliver approaches for activating and steering leader voices as narrative strategic vehicle, partnering with People & Culture Communications, and executive comms colleagues.Manage the ongoing refresh and maintenance of narrative materials to ensure alignment with evolving strategies and messaging.Routinely benchmark corporate narrative activation, scan for best practices externally within and beyond industry, to generate ideas and opportunities for narrative activation and stakeholder engagement.Support the strategic visioning of quarterly webcasts in partnership with Corporate Affairs colleagues ensuring alignment and coherence with narrative activation plan.Stay up to date on the external environment for the enterprise and business, key topics and issues, and activate core narrative and key themes accordingly.Partnership with A&I to set and track the desired company reputational state and intent for priority audiences and markets, with strategic adjustment and tactical decision-making accordingly to meet defined outcomes. Exemplify a predictive mindset; seeks multidirectional insights to understand our environments and stakeholders, and embrace iterative, measurable experimentation and action.
Minimum Requirements: Bachelor’s degree in Communications or related field; advanced degree preferred.Extensive experience in communications within a matrixed environment with a strong record of tactical planning and execution.Demonstrated ability in developing messaging frameworks and communication plans to effectively convey messaging, content and frameworks to internal and external stakeholders.Informed view across industry topics, trends, and issues.Strategic mindset with the ability to ideate and deliver effective communications approaches to embed and align themes and messaging across sets of stakeholders with good audience insight and data fluency.Effective interpersonal and communication skills, with the ability to collaborate across teams and stakeholders, influencing within a matrix.Track record of influencing at a senior level and navigating complexity.Strong analytical skills with the ability to interpret data and insights to support decision-making.Adaptable and able to thrive in a fast-paced environment with evolving priorities.Benefits and rewards:Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: Commitment to Diversity & Inclusion:We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.Accessibility and accommodation: Novartis is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in any order to receive more detailed information about essential functions of a position, please send an e-mail to inclusion.switzerland@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Skills DesiredCollaboration, Communication Medium, Corporate Communication, Curiosity, Employee Engagement, Internal Communications (Ic), Marketing, Media Relations, Multimedia, Photography, Social Media, Strategic Communications, W3SummaryLocation: Basel (City)Type: Full time
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