Brand Manager

vor 4 Wochen

Gland, Schweiz Swissquote Bank SA Vollzeit

Reporting into the Brand Marketing Manager, you will build and roll out top-notch marketing campaigns to promote Swissquote financial services worldwide and help bring our brand stories to life with investors.

Key responsibilities

We are looking for a creative & results-oriented marketer with customer-centric mindset to support the activation of campaigns that build the Swissquote brand and help us connect emotionally to our clients & to the investors' community.

Your responsibilities will include:

  • Champion a high-class brand strategy with ambitious international expansion plans
  • Master Swissquote financial services, products and markets to improve marketing-mix
  • Understand target audience and competition dynamics to formulate powerful insights
  • Partner with the marketing leadership to craft & build full year brand plans
  • Brief agencies to do their best strategic, creative & media work
  • Implement full-stack marketing plans & campaigns including TV, OOH, print, audio & digital
  • Partner with the in-house creative agency to craft engaging landing pages & emails
  • Provide campaigns reporting to management and key business stakeholders

Qualifications
  • Minimum 3 years' experience in a brand / product management position with proven track-record on developing & launching integrated marketing plans
  • Full professional proficiency in German and English / French
  • Experience in working with external creative & media agencies
  • Ability to think strategically, to create and implement marketing plans/brand briefs
  • Strong project, budget management & problem-solving skills
  • Develop business acumen and create management-level presentations
  • Ability to learn-on-the-go & to adapt into a fast paced working environment
  • Passionate for all things about marketing, fintech & financial markets
  • High energy, hard-working team player with customer focus
  • Team player with excellent oral/written communication skills
  • Education to bachelor/master's degree level

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