Marketing & Sales Support Manager

vor 3 Wochen

Genf, Schweiz Caterpillar Vollzeit

Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar’s Building Construction Products (BCP) division is hiring a Marketing & Sales Support Manager to develop product, marketing, and distribution strategies specifically relating to the transformation of Caterpillar and Dealers across the EAME region. This role will play a critical role in expanding Caterpillar Dealer’s deploying solutions to reach new customers and enhance their relationship with existing asset owners.

In this position, you will be responsible for Dealer Transformation Strategy. You will lead the transformation journey for Caterpillar Building Construction Products, focusing on strategy, deployment, process creation, and dealer consultation. Partner with dealers to transform their approach to new customers, representing over 50% of the market opportunity. You will ensure Caterpillar's competitive positioning with hard-to-reach customers through strategic market analysis, segmentation, and customer-focused approaches. You will also evaluate market segments for profit potential and implement plans to improve dealer performance and overall competitive advantage.

What You Will Do:

  • Lead the daily work and strategic direction of 3-5 field-based employees focused on Caterpillar and Retail Transformation in Europe, Africa, and the Middle East.
  • Deploy innovative Dealer solutions to enhance customer reach and experience.
  • Develop strategic distribution plans, including second-level distributors or ASSCs (Authorized Sales and Service Centers).
  • Manage a budget for dealer workstreams to expand sales of products, parts, and services.
  • Deploy new programs and tactics to support Dealer-delivered customer solutions.
  • Create cross-functional growth plans with team support for multiple leadership levels at Dealer and Caterpillar.
  • Hire, develop, and train a team to achieve desired results.
  • Consult with Dealers on long-term strategies to reach customers through omni-channel tactics.
  • Support the implementation of new technologies for Dealers to reach new customers.

What You Have:

  • University degree and extensive industrial product and market knowledge.
  • Customer focus; B2B & B2C distribution experience.
  • Extensive experience in industrial dealer/sales network roles.
  • Industry knowledge; understanding Dealer operational elements including sales management and profitability.
  • Leadership / supervisory experience.
  • Relationship management, organization, and communication skills.

Top Candidates Will Also Have:

  • Experience working with dealer business, including initiatives focused on reaching new markets.
  • Strong interest and track record of analytics to derive data-driven strategic vision.
  • Extensive project management and people management skills.

Additional Information:

  • Hybrid work policy - 3 days a week in the office (excluding travel).
  • Travel 30-50% of the time required within Europe, Africa, and the Middle East.
  • A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.

What We Offer:

From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.

You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. For the past 100 years, we’ve been helping customers build a better, more sustainable world and are committed to a reduced-carbon future.

Posting Dates:

Caterpillar is an Equal Opportunity Employer (EEO).

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