Business Product Manager, Clinical Workflows

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As one of the Business Product Managers for Clinical Workflows, you will be a member of the Clinical Workflows International Business Team. The Business Product Manager is a meaningful role in ensuring the success of our vision to build and bring innovative solutions to our customers in the relevant settings. The Business Product Manager will execute on a product strategy and own the holistic product vision and delivery within the business team.

This position will be responsible for gathering deep customer insights and developing accurate product and feature requirements for digital solutions supporting screening and early disease detection programs, with an initial focus on cervical screening. They will develop a winning value proposition for the product to deliver customer requirements and ultimately be in charge of developing the business plans, competitive strategies, pricing analyses, sales/revenue forecasts, product positioning plans and launch plans. They will lead cross-functional teams’ alignment, so as to guide the focus of the experts and squads. As such, you will closely work with other product managers and cross-functional stakeholders across Roche Diagnostics Global & Affiliate organizations.

Driving the Product Roadmap, VoC, and KOL Engagements:

• Develop and communicate a comprehensive product roadmap highlighting outcomes.

• Discover a product that is useful and feasible by conducting user research and incorporating the insights into new product ideas. Gather deep customer insights and develop accurate product and feature requirements for new introductions.

• Cultivate networks with key opinion leaders in the industry as well as with key stakeholders within the company for idea generation and adoption.

• Distill key questions needing answers to make product feature and pricing decisions; select and guide appropriate market research projects to answer those key questions.

• Heavily utilize data insights, market and customer research, and your product intuition to continually improve the product.

• Identify opportunities and generate ideas for growth and strengthening the performance of our product through new features that leverage the organization’s infrastructure to provide outstanding and lasting customer value.

• Test new insights and features with internal customers to rapidly discover and refine them before making them available commercially to external customers.

Establishing Segmentation & Product Support:

• Tailor features in the product to meet the needs of the target customer segments.

• Support and provide guidance on the creation of marketing collateral.

• Work with key internal departments to help resolve product design issues and own trade-off decisions.

Developing Business Case:

• Forecast revenue or savings opportunities associated with product development initiatives; create business cases and present to stakeholders including up to executive management.

• Participate in and influence the development of pricing strategies.

• Lead OKR creation for the product line and in alignment with business leadership, product, and other cross-functional stakeholders.

• Evaluate product sales performance and make enhancements as required.

• Assess potential new business models and opportunities with Commercialization, Marketing and Affiliates.

Executing on Product discovery & delivery and foster collaboration:

• Drive new product launches.

• Align and influence cross-functional teams on a product-level mission and roadmap that require problem solving, information analysis and synthesis, and the ability to persuade and influence others.

• Act as a key externally focused contact for internal functions.

• Collaborate frequently with stakeholders to develop and share information about product launch, competition, and technology upgrades as appropriate, and to gain information about the market landscape and customer needs.

• Clearly communicate plans, insights, data, and results to a spectrum of audiences including executives, product teams, and other decision makers across the company.

• Conduct customer visits, produce trip reports, following the continuous discovery techniques.

• Travel % required: Up to 30%.

• 7+ years of sound marketing and sales experience in the healthcare, health tech, or personal health app industry on a local, regional or global level.

• High degree of subject matter expertise:

  • Scientific or Medical as well as software market background, business acumen, and experience in the space of disease Screening and Early detection a plus.

  • Deep understanding of the Health Tech industry, lifecycle & development process and global trends.

  • Past experience of working in an affiliate and/or global marketing leadership roles.

• Leadership and people development:

  • Proven track record to inspire and empower teams to make a big impact and deliver their best every day.

  • Consistent record of building collaborative relationships with peers and teams, helping cross-functional teams address strategic opportunities and solve problems across the organization.

  • A desire and openness to learning and continuous improvement, both of yourself and your team members.

• Leadership skills:

  • Experience leading, motivating, coaching people and teams to drive customer focus in our mindset, work priorities and collaborative behaviors.

  • Evidence of strong strategic thinking, communication, planning and organizational skills required, e.g., through experience successfully leading and executing strategic initiatives.

  • Able to foster positive partnerships through effective influencing, negotiation and conflict management skills to achieve alignment up and down the organization.

  • Commitment to the organization’s new way of working through greater collaboration and breaking down of siloes.

  • Excellent interpersonal skills, including clear, succinct and timely communication and proven ability to foster and build important relationships with customers and key stakeholders.

  • Ability to navigate within a changing organization, maintaining objectivity, respect for differences of opinion, fairness, open communication and consensus building skills.

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche Diagnostics International in Rotkreuz is a leading provider of diagnostic systems solutions, and the largest manufacturer of fully automated in vitro diagnostic systems in Switzerland. We are more than 2,700 passionate colleagues from over 65 nationalities. Find out more about our site in Central Switzerland, here.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.

Roche is an Equal Opportunity Employer.