Digital Marketing Specialist

vor 1 Monat

Lugano, Schweiz Randstad (Schweiz) AG Vollzeit

For a well-known company, we are looking for a Digital Marketing Specialist with French mother tongue.

Responsibilities:

  1. Take the lead in developing & implementing effective marketing strategies targeting both B2B and B2C in the French market.
  2. Design, test and execute impactful email marketing campaigns.
  3. Utilize segmentation, HTML, and marketing automation for targeted communication.
  4. Utilize your talent in creating highly effective and engaging content for the website.
  5. Bring to life social media campaigns, with a focus on meta platforms.
  6. Develop and nurture organic Facebook groups to foster community engagement.
  7. Develop and create compelling digital content, including videos, images, and copywriting, along with print and digital collateral, packaging, and point of sale materials.
  8. Develop and maintain reporting dashboards, utilizing data to drive informed marketing decisions.
  9. Manage the marketing calendar to ensure strategic alignment and timely execution of campaigns.

Qualifications:

  1. Proven experience in B2B and B2C marketing essential.
  2. French mother tongue and English proficiency.
  3. Expertise in designing and executing email marketing campaigns, including segmentation and marketing automation.
  4. Website management experience, particularly with CMS like WordPress is ideal.
  5. Ability to demonstrate highly effective social media marketing skills, with a focus on meta platforms.
  6. Proficient in content production for digital and print mediums.
  7. Exposure in creating and utilizing reporting dashboards would be really helpful.

We offer a full-time contract with flexible working hours, in a fast-growing company working in a very innovative field.

If you meet the requisites and are interested in this opportunity, we will be glad to receive your up-to-date and detailed CV.

We believe in making the recruitment process as human and personal as possible. We are an equal opportunity employer and comply with all the laws on equality, equal treatment, anti-discrimination, and labor law of Switzerland. We encourage applications from individuals of all ages, genders, origins, and backgrounds.

#J-18808-Ljbffr

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